Reed Exhibitions Buys Australian Online Medical Platform
Reed Exhibitions announced the acquisition of ThinkGP from GenesisEd Pty. Ltd. for an undisclosed sum. ThinkGP is an Australia-based accredited online education platform for general practitioners (GPs) and healthcare professionals. The organiser aims to provide additional online content to support its face-to-face events.
ThinkGP will be integrated into the Reed Medical Education division alongside the General Practitioner Conference & Exhibition (GPCE) portfolio of events, which are held annually in Sydney, Melbourne, Brisbane and Perth. The staff team of ThinkGP will join up with Reed Medical Education together with Dr John Crimmins, owner and CEO of GenesisEd, who will move into a senior consultancy role.
Brian Thomas, managing director of Reed Exhibitions Australia, said, “We believe that this strategic acquisition is the right move for Reed Exhibitions and for ThinkGP. It will enable healthcare educators and suppliers to engage with the primary healthcare sector through a multi-channel approach, which is what our customers have been asking us to provide. It will help to enhance their businesses and also deliver them a superior product offering to support GPs, nurses, practice staff and other primary healthcare professionals.”