Second Year Staging of ProWine China Will Be 50 Percent Bigger

April 7, 2014

Because of increased exhibit space demand, an additional hall will be used for the second staging of ProWine China, providing 50 percent more space. This exhibition for wines and spirits in China will take place from Nov. 12-14 in the SNIEC exhibition center in Shanghai.

ProWine China will be held alongside FHC China, the country’s leading trade fair for imported food.

The first edition of ProWine China in November 2013 drew 570 wine and spirit producers from 30 nations who presented their products to 7,650 trade visitors from China and Asia.

A number of exhibitors are expanding their presence at this year’s show, such as the country participations from Austria, Germany, Italy and Mexico.

Wines of South Africa will be featured on double the exhibit space compared to 2013. With some 8,600 square feet, France will have the largest country participation at ProWine China 2014, followed by the national joint stands of Argentina and Spain.

With expanded exhibition space, more than 60 Spanish winegrowers will participate in ProWine China 2014, thereby showcasing the largest presentation of Spanish wines in Mainland China. 

In addition to the the large country participations, numerous individual exhibitors from Australia, Canada, Chile, Great Britain, Greece and Italy, as well as Sweden, the Ukraine and the U.S.  have signed up. Chinese distributors also have secured their space in the upcoming trade fair.


Visitors to ProWine China are importers, wholesalers and retailers, F&B managers and sommeliers from China and Asia, with 52 percent in top management positions and directly involved in purchasing decisions.

In addition to presenting their products at the trade fair, exhibitors at ProWine China 2014 also have the possibility to showcase their wines (without additional costs) at an exclusive evening event Nov. 13 - “ProWine in the City”. The get-together will be staged by the organizers of ProWine China and Magnum Night. 

ProWine China jointly is organized by the Messe Düsseldorf Group (organizer of ProWein, the leading international trade fair for wines and spirits held annually in Düsseldorf, Germany) and China International Exhibitions Ltd., a member of the Allworld Exhibitions network.

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