ShowCycle to Launch First Standalone CRM Platform for Trade Shows

November 23, 2014

For the people who already utilize Salesforce to sell sponsorships and exhibit sales, life just got a whole lot easier with the launch of ShowCycle - the first standalone CRM (Customer Relationship Management) software platform built exclusively for trade show and conference sales teams.

The new product will debut at the International Association of Exhibitions & Events’ Expo! Expo! Annual Meeting & Exhibition Dec. 9-11 at the Los Angeles Convention Center and also has been selected to be a part of the event’s New Product Showcase.

"Until now, there has always been a missing piece to the life cycle of trade show and conference production - software that organizes the booth and sponsorship sales and marketing work flow and can easily plug into existing floor plan management programs that do not have CRM capabilities,” said Pat Pathade, who created the product with his team and is CEO of Fantail Consulting and Technologies.

Fantail are builders of customized software solutions and integrations for the trade show industry.

ShowCycle is built on top of Salesforce, a leading cloud-based enterprise CRM system currently being used by more than 2 million people worldwide.

It addresses many of the unique elements of trade show booth and sponsorship sales, such as priority points, lead distribution, space rebooking and lead capture.

It also integrates with marketing automation platforms, including Pardot, ExactTarget, Hubspot and others.

Here are a few of ShowCycle’s features:

-          Lead Capture - When a lead is submitted on the Web site, ShowCycle automatically digests the information on the form and sends it to the appropriate person.

-           Rebook Campaign - Designed to intuitively reach your past exhibitors, generate mailing lists incorporating priority points and categories, and integrate email marketing is just one click.

-          Booth Space - Manage event booth space sales and track exhibitors assigned to those booths with ShowCycle’s comprehensive module. ShowCycle fully and tightly integrates with a2z, and Map Your Show and there is single sign in.

-          Pricebook - ShowCycle creates multiple pricebooks for multiple shows using one easy management solution.

For more unique features visit

“Because many trade show and conference organizers are already using Salesforce to manage their existing sales and marketing activities, ShowCycle will be familiar to them,” Pathade said.

He added, “Rather than invent a product from the ground up, we were deliberate in leveraging the popularity and usability of Salesforce to address a pain point that our customers have been telling us about for years.”

ShowCycle is set to announce that it has already partnered with several major trade show organizers. The company will be exhibiting at the Expo! Expo! trade show in booth 446.

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