ShowCycle to Launch First Standalone CRM Platform for Trade Shows

November 23, 2014

For the people who already utilize Salesforce to sell sponsorships and exhibit sales, life just got a whole lot easier with the launch of ShowCycle - the first standalone CRM (Customer Relationship Management) software platform built exclusively for trade show and conference sales teams.

The new product will debut at the International Association of Exhibitions & Events’ Expo! Expo! Annual Meeting & Exhibition Dec. 9-11 at the Los Angeles Convention Center and also has been selected to be a part of the event’s New Product Showcase.

"Until now, there has always been a missing piece to the life cycle of trade show and conference production - software that organizes the booth and sponsorship sales and marketing work flow and can easily plug into existing floor plan management programs that do not have CRM capabilities,” said Pat Pathade, who created the product with his team and is CEO of Fantail Consulting and Technologies.

Fantail are builders of customized software solutions and integrations for the trade show industry.

ShowCycle is built on top of Salesforce, a leading cloud-based enterprise CRM system currently being used by more than 2 million people worldwide.

It addresses many of the unique elements of trade show booth and sponsorship sales, such as priority points, lead distribution, space rebooking and lead capture.

It also integrates with marketing automation platforms, including Pardot, ExactTarget, Hubspot and others.

Here are a few of ShowCycle’s features:

-          Lead Capture - When a lead is submitted on the Web site, ShowCycle automatically digests the information on the form and sends it to the appropriate person.

-           Rebook Campaign - Designed to intuitively reach your past exhibitors, generate mailing lists incorporating priority points and categories, and integrate email marketing is just one click.

-          Booth Space - Manage event booth space sales and track exhibitors assigned to those booths with ShowCycle’s comprehensive module. ShowCycle fully and tightly integrates with a2z, and Map Your Show and there is single sign in.

-          Pricebook - ShowCycle creates multiple pricebooks for multiple shows using one easy management solution.

For more unique features visit www.ShowCycle.com

“Because many trade show and conference organizers are already using Salesforce to manage their existing sales and marketing activities, ShowCycle will be familiar to them,” Pathade said.

He added, “Rather than invent a product from the ground up, we were deliberate in leveraging the popularity and usability of Salesforce to address a pain point that our customers have been telling us about for years.”

ShowCycle is set to announce that it has already partnered with several major trade show organizers. The company will be exhibiting at the Expo! Expo! trade show in booth 446.

Add new comment

About text formats

Related Articles

At a time when many companies are grappling with severe layoffs and figuring out how to keep things afloat until the COVID-19 crisis ends, it’s tough to talk about new hires…
IBTM Events launched a new platform this week called IBTM Connect. The online resource hub is designed as a space for business events professionals to access and share…
As the world faces the growing coronavirus pandemic, many of us are experiencing anxiety and fear about uncertain futures, financial hardships, and protecting ourselves and…
The massive Las Vegas Convention Center project continued to move forward, with construction workers on behalf of the Las Vegas Convention and Visitors Authority beginning…
Working from home is quickly becoming “the new normal.” The COVID-19 pandemic kicked the WFH movement into high gear, and many experts believe it will continue long after the…
With travel slowed nearly to a halt around the world, this isn’t an easy time for anyone, let alone destination management organizations. While there is a silver lining to…
Partner Voices
Partner Voices
NO WISH IS TOO BIG AT THE ORANGE COUNTY CONVENTION CENTER
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact
Learn More