Singapore Features New MAX Atria Venue, Existing Singapore EXPO Centre

November 6, 2012

Think light, greenery and crystals when you picture MAX Atria, the new convention and event venue that opened in early 2012 adjacent to Singapore EXPO Convention and Exhibition Centre.  

It's only fitting that one of the first events it hosted was a TEDx conference on inspiration, new ideas and progressive solutions for the changing world. Innovation seems to also be at the top of the priorities list for Singex Venue Pte Ltd., which operates the complex.

Filled with natural light, the $55-million MAX Atria offers 32 column-free rooms with a total of more than 135,000 square feet of flexible meeting space, a courtyard garden and a rooftop lounge.

The venue was awarded the Green Mark Platinum standard by the Singapore Building and Construction Authority and puts a special emphasis on harmony with nature, hence the lush gardens, bamboo-scented spaces, and rooms named after crystals. The on-site catering offers a fusion of local and international flavors and can accommodate up to 1,000 attendees for a sit-down dinner with a view.

"In Asia, there's a growing emphasis on mid-size events that target specific geographical regions or industries," said Aloysius Arlando, Singex CEO. "MAX Atria is unique equipped to accommodate this trend."

Arlando noted that while large trade shows are back to experiencing 5-10 percent growth, many organizers are looking into more frequent but smaller events in this promising region of the world. Singex also is riding this wave and already has partnered with Fiera Milano, Koln Messe and UBM, among global show organizers.

It also produces WasteMET Asia, CleanEnviro Summit Singapore and SITEX, a consumer electronics and IT show with over 900,000 attendees.

Among the fastest-growing industries in the region, Arlando notes recycling, use of water, education, healthcare, IT and media development.

"The trade shows of tomorrow will focus not only on showcasing products but also on providing a setting for an intellectual experience and knowledge building," Arlando said about the new MAX Atria offering top-notch meeting and convention space steps from the trade showfloor.

The adjacent Singapore Expo Convention and Exhibition Centre, also managed by Singex Venues Pte Ltd, features 1,323,690 of indoor and outdoor space, comprised of 10 convention exhibition halls, four conference halls, meeting rooms and mobile conference rooms.

It hosts an average of 600 events a year and welcomes more than 6 million visitors to trade shows, conventions, corporate meetings, banquets and consumer shows. 

The complex is about 10 minutes from Changi International Airport, fifteen minutes from downtown and has its own subway stop.

Arlando also sees the events at this venue as a potential stepping stone to the rest of Southeast Asia, especially for organizers new to venturing into new markets.

"Singapore can be a good test market for other parts of Asia," Arlando said. "In a sense, it's Asia light."

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact