As Southwest Florida Recovers After Hurricane Ian, Other Impacted Destinations Are Back in Business
October 5, 2022
Several days after Ian pummeled Southwest Florida as a Category 4 hurricane then slowly weakened as it barrelled through the middle of the state and on to the Carolinas, the hardest hit destination, Lee County, Fla., remains all but closed to visitors, while other areas throughout Florida and South Carolina have resumed normal operations and are welcoming visiting groups for events. Following is an update from several destination marketing organizations throughout the region.
Lee County
Packing winds of up to 155 mph, heavy rain and major storm surge, Hurricane Ian carved a path of destruction in Fort Myers and Sanibel Island, decimating houses, two major bridges and other structures, and killing dozens of people. As the area continues to pick up the pieces, perform rescue operations and further assess damages, Southwest Florida International Airport reopened for limited commercial flight operations, but the Lee County Visitor and Convention Bureau is asking visitors to put their travel plans to the region on hold.
“Thank you for the outpouring of love and support for our community,” the bureau said in a statement. “While the road to recovery will be long and hard, we are confident in our strength and resilience. Our islands, beaches and neighborhoods will rebuild. We will recover. And in time, we will resume our place as a relaxing refuge for our residents and visitors.”
Collier County
Farther south, Collier County, known as Florida’s Paradise Coast and home to Naples, Marco Island and the Everglades, escaped the eye of the hurricane but sustained widespread damage from flooding and wind. The Naples, Marco Island, Everglades CVB is asking visitors to be mindful that the community is still in the process of reopening as damage assessments and clean-up activities take place across the region.
“Thank you for your support surrounding the effects of Hurricane Ian on our region,” the CVB said in a statement. “We will recover, rebuild and restore our community.”
Tampa Bay Area
Tampa Bay was initially due for a direct hit from Hurricane Ian, before it took a turn to the south, largely sparing the region aside from downed trees, light structural damage and temporary loss of power in some areas.
Visit Tampa Bay said it remains in close contact with officials from Hillsborough County, the City of Tampa, partners and community leaders as operations resume following the storm.
After an extensive walkthrough, no major damage to the Tampa Convention Center or the downtown core occurred, according to Visit Tampa Bay. Tampa International Airport, Tampa Convention Center, hotels and businesses have reopened.
St. Petersburg and Clearwater
West of Tampa, the shores of St. Petersburg and Clearwater were minimally impacted from the hurricane, according to Visit St. Pete/Clearwater.
Meetings hotels did not sustain any damage and have reopened, in addition to St. Pete-Clearwater International Airport, Pinellas Suncoast Transit Authority and all major attractions, parks, preserves, boat ramps and beaches.
Debris clean-up and power restoration in some communities has been completed, and the destination is safely welcoming back visitors, according to Steve Hayes, president and CEO of Visit St. Pete/Clearwater.
“While Hurricane Ian has left our shores unscathed, we recognize that many of our neighbors have been directly impacted by the storm, the effects of which will likely be felt for a very long time,” Hayes said. “We are doing everything we can to support our fellow Floridians as they begin to start the process of recovery and rebuilding.”
Orlando
While Hurricane Ian weakened as it cut through the state, Central Florida experienced major flooding, including some areas of Orlando, but the destination quickly rebounded and was up and running a few days after the storm, according to Visit Orlando.
“The resolve and resiliency of our community have been on full display for the world to see,” said Casandra Matej, president and CEO of Visit Orlando, in a statement. “Together, our destination continues to make tremendous progress.”
Due to a strong tourism infrastructure, the region maintains a high level of preparedness for storms and resumes operations soon after, according to Visit Orlando. Within a matter of days, all hotels and major theme parks were operational, as well as Orlando International Airport and the Orange County Convention Center (OCCC), which sustained minimal damage from the hurricane and has been repaired.
The OCCC served as the staging ground for equipment and machinery used in response and recovery efforts during and after Hurricane Ian. The center housed more than 350 pieces of emergency equipment, vehicles and aircrafts from agencies including American Medical Response, U.S. Air Force, Tampa General Hospital, Federal Emergency Management Agency (FEMA), Florida Game and Wildlife, Jacksonville Police Department, Orange County Sheriff’s Office, Orange County Fire Rescue and the National Guard.
The United Pentecostal Church International's 2022 General Conference is taking place at the OCCC Oct. 4-7, with more than 11,000 attendees expected.
Daytona Beach Area
Tropical Storm Ian caused flooding and some wind and storm surge damage in Daytona Beach, but the water has receded, clean-up is well under way, conditions are improving substantially every day, and the destination is welcoming visitors. Daytona Beach's 30th annual Biketoberfest® motorcycle rally is proceeding as planned Oct. 13-16.
"The Daytona Beach Area is open for business," said Andrew Booth, director of communications for the Daytona Beach Area CVB. "Many hotels, restaurants and event facilities are open and welcoming guests, and more businesses continue to come online daily."
The destination’s main convention venue, Ocean Center, is open and hosting a major event this week. Additionally, the facility is supporting those impacted by the storm, with hundreds of flood victims receiving help since the American Red Cross opened a shelter there Oct. 1.
Meanwhile, Daytona Beach International Airport reopened Oct. 3.
Disaster Relief and Ways to Help Floridians in Need
President Joe Biden toured the hardest-hit areas of Florida with Gov. Ron DeSantis on Oct. 5, vowing to continue supporting the state during its recovery and announcing the extension of the Federal Disaster Declaration for Florida, giving it another 30 days of aid to help rebuild.
Meanwhile, Florida First Lady Casey DeSantis recently announced that within the first five days of activation, the Florida Disaster Fund raised nearly $35 million in donations to support communities impacted by Hurricane Ian. To ensure every dollar goes directly to Floridians in need, Volunteer Florida, Visa, MasterCard, American Express and Paypal’s Braintree have waived all administrative and credit card fees for contributions made to the Florida Disaster Fund.
To make a donation to the relief fund, which will help those affected by Hurricane Ian, click here or text DISASTER to 20222.
To contribute to Floridians in need in Fort Myers, Sanibel and other Southwest Florida communities, click here for the SWFL Emergency Relief Fund.
For a list of ways to support Collier County (Naples, Marco Island, Everglades) as it recovers and reopens, click here.
South Carolina
After regaining strength over water as it moved away from Florida, Ian became a Category 1 hurricane and made landfall near Georgetown, S.C., near Charleston and quickly weakened to a tropical storm. Charleston escaped the brunt of the storm, aside from some flooding and wind damage.
Meeting venues, including the Charleston Area Convention Center, hotels and Charleston International Airport have reopened.
“We are blessed to have incredible public safety professionals, government leaders and emergency operations teams across our region,” said Helen Hill, CEO at Explore Charleston. “I want to thank them again for their tireless service to our community in preparation for and in response to Hurricane Ian.”
Farther up the coast, Myrtle Beach experienced some flooding from storm surge and wind damage, but the destination quickly recovered, with business, meetings hotels and the Myrtle Beach Convention Center back to business as usual, according to the Myrtle Beach CVB.
Main photo: Orlando
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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders.
Lisa Messina, Chief Sales Officer, LVCVA
With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role?
Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”
These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.
Allegiant Stadium
As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward?
Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees.
What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events?
We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.
Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city.
Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.
What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization?
We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.
What are your favorite ways to recharge?
My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.
Valley of Fire
What advice would you give to women following leadership paths in destination marketing?
I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.
This interview has been edited and condensed.
This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.
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