Tarsus Group Completes Project 50/13; Looks Ahead to New Strategy

January 6, 2013

U.K.-based Tarsus Group’s strategy of deriving 50 percent of its revenues from emerging markets by 2013 – Project 50/13 – has been completed a year ahead of time, and now the company is embarking on its next strategy they are calling “Quickening the Pace.”

“2012 was a transformational year for Tarsus with the completion of Project 50/13 well ahead of schedule,” said Douglas Emslie, managing director of Tarsus Group.

He added, “Our ‘Quickening the Pace’ strategy will focus our efforts on the next stage of our development - accelerating the pace of financial returns to our shareholders. We will leverage our management team’s deep knowledge of the Group's unique portfolio of definitive events in growth markets to increase the rate of earnings per share growth.”

The core focus of “Quickening the Pace” will be to accelerate earnings per share growth, driven by a combination of the geographical replication of our major brands into fast growth economies; organic growth from the existing portfolio; tight cost control and selective bolt-on acquisitions in the U.S. and emerging markets, according to Tarsus officials.

In an end-of-year trading update, the company’s adjusted pre-tax profits for the year have increased 13 percent.

Emslie said he expects this growth to continue into 2013, adding, “We are experiencing strong sales progress into 2013 and are increasingly confident that we can deliver an excellent outcome for 2013.”

There were several company highlights from 2012, including acquisitions of two major Turkish show organizers – Life Media and International Fai Organization (IFO); a 30-percent revenue increase in China, with the acquisition of GZ Auto; Dubai’s MEBA event achieved record results with a 19 percent revenue increase; and in the U.S., the Off-PriceShows in Las Vegas performed well, with revenues up 7 percent and 3 percent, respectively, and the medical division grew its revenues 20 percent.

Looking into 2013, bookings for the Group’s two largest biennial shows, Labelexpo Europe (September 2013) and the Dubai Airshow (November 2013) are strong with sales well ahead of the previous editions. 

Tarsus Group’s larger events in the first quarter of 2013 - Off-Price in Las Vegas, Ideal Home in Istanbul and Gulf Pack and Print in Dubai - are expected to produce revenues ahead of their previous editions, according to company officials.

The U.S. Medical business also continues its strong momentum, they added.

More acquisitions also are on the horizon, Emslie said, adding, “We are targeting the U.S., Southeast Asia, China and Mexico.”

The only point of caution for the company is its business in France, where the macro economic climate remains uncertain.

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact