TCEB Looks to New Markets
January 25, 2012
According to the Thailand Convention & Exhibition Bureau (TCEB), Thailand's MICE revenue and visitors will not see growth this year. The bureau forecasts 1.9 million MICE visitors will arrive in Thailand and generate revenue of US$314 million in 2012. TCEB attributes the stagnation to shrinking meetings and incentives budgets for government agencies and private companies as a result of last year's flood crisis. TCEB's director of MICE, Chiruit Isarangkun na Ayuthaya, said the bureau is exploring new MICE markets and is currently in talks with foreign chambers of commerce to attract more meetings and seminars to Thailand. He added that private companies and government agencies would normally organise around three to six meetings or seminars annually. Additionally, TCEB will begin to promote MICE in a joint venture with Pattaya.
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