TCEB Unveils MICE Development Plans for 2017
The Thailand Convention and Exhibition Bureau (TCEB) announced its development strategies and action plans for 2017 to support the development of its MICE industry.
There will be three development strategies: Strategy 1 – To generate revenue towards prosperity; Strategy 2 – To drive the country with innovation towards stability; and Strategy 3 – To drive growth for the mutual benefit of all parts of society towards sustainability.
In addition, TCEB has expanded its missions to include three other priorities for 2017: 1) To promote TCEB’s role as a fostering partnerships to enhance competitiveness and reduce obstacles and challenges facing the industry; 2) To develop the TCEB SMATT BUREAU to help promote environmental approaches and reduce carbon footprints; and 3) To promote good governance by targeting the top Integrity and Transparency Assessment (ITA) among all government agencies in Thailand.
TCEB expects to host more than 27 million MICE travellers in 2017, generating 155 billion baht (US$4.3 billion) in revenues.