TRANSFORM USA Chooses Unique Venue for Second Event in Washington DC

March 7, 2018

Transform USA, the conference for data, analytics and digital in events, is gearing up take place July 18 at the Newseum, a unique and interactive museum that celebrates the history of news journalism in Washington D.C.

Held annually in the U.S. and London, the one-day, invitation-only conference will focus on technology’s impact on live events and how forward-thinking show organizers can benefit from digital, data and analytics.

“After last year’s successful launch, we are thrilled to gather the brightest and most innovative minds in the industry together at Transform USA for a second year and to help event organizers see the amazing opportunities and technology that are available to move the industry forward,” said Denzil Rankine, executive chairman of AMR International, which owns and produces the event.

He continued, “Our conference planning committee is working hard to ensure that the right mix of current and future solutions are discussed and that the most innovative and transformative technology is on display.”

Designed for C-suite leaders including exhibition organizers, associations, venues, chief revenue officers and senior management responsible for technology and marketing strategy, the D.C. event will include thought leadership panel discussions, breakout sessions, presentations by technology start-up companies and networking opportunities.

The conference format will not only introduce major data, analytics and digital technology trends but also allow participants to have deeper discussions on the tactics and real-world applications of each topic with subject matter experts and peers in small groups, according to conference officials.

“We invite Chief Executives, Chief Technology and Chief Marketing Officers to attend as a team to learn together about the most innovative and transformative technology that is impacting the industry,” Rankine said.

He added, “Delegates at the conference will gain insight on how to embrace new opportunities created by data, analytics and digital while sharing their challenges and learning about solutions, through peer discussion and case studies.”

According to AMR officials, the Transform conference series has established itself as the event where industry leaders can ensure that they are using the evolving, data, analytics and digital tools to help keep their events remain relevant.

“Key suppliers and buyers within our markets expect us to use innovative and value-added event technology now – not sometime soon,” said Charlie McCurdy, CEO of Informa Global Exhibitions.

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