Transform USA Will Highlight All Things Data, Analytics and Digital

July 14, 2017

When a room filled with trade show organizers and suppliers gathers July 20 at the Washington Marriott at the Metro Center in Washington, D.C., for Transform USA, they will have the opportunity to take a deep dive into topics that are top of mind right now – data, analytics and digital.

The inaugural event is co-presented by UK-based trade show industry research firm AMR International and U.S.-based vent producer Lippman Connects.

“I would like everyone to leave Transform USA with a new sense of security because they now have a road map that is relatively risk free based on what they learned from speakers, sponsors and from each other,” said Sam Lippman, president of Lippman Connects.

He added, “After taking part in Transform USA, they should have a new comfort level with the event technology options available; the staff positions to fill; and questions to ask their team to ensure their convention or exhibition stays relevant and profitable in the future.”

The day-long program will kick off with a welcome and then the first session will be led by AMR International Executive Chairman Denzil Rankine – “Data and Digital – C-suite Imperatives.”

Up next is a keynote by Jean Foster, vice president marketing - Consumer Technology Association on how data and analytics are becoming key to build a compelling case for CME budgets.

The third session of the day will focus on rethinking organizations to leverage data, Analytics and Digital for the benefits of your participants, your events and your bottom line with Koley Corte, senior vice president and Head of Digital (Americas) - Reed Exhibitions Ltd, and RD Whitney, executive vice president, Americas - Tarsus Group.

After a few more morning sessions, networking break and lunch, the afternoon promises to be filled with even more data-focused information.

Marian Bossard, senior vice president - Global Market Events - Toy Association, and Vincent Aydin, digital sales manager - Messe Muenchen, will talk about “Case Studies: Using Data and Digital to Transform Events”.

The final session of the day will be how a new a new “modus operandi” can be implemented between venues, contractors, tech providers and organizers with Elli Riley, Senior Director Exhibits and Meeting Services – HIMSS, Mark Haley, President - Smart City Networks and Mark Sims, Senior Vice President/Chief Information Officer - Jacob K. Javits Convention Center.

"For Transform ... my goal would be that attendees will understand potential benefits that the event industry will enjoy in the future (improved, ROI’s, greater attendee engagement, etc) from greater use of technology and analytics, but there will be much education, collaboration and work required among event producers, venues and the destinations for these benefits to occur," Haley said.
He added, "The Transform event is a good start in the high level of vision and collaboration needed to bring these benefits to reality.

HERE is a full schedule of the data-filled day.

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