TRC and Swoogo Join Forces to Create ShowSimple DIY Badge Printing Solution

October 27, 2017

Event industry service providers TRC and Swoogo have come together to launch ShowSimple – a do-it-yourself badge printing solution in a box.

Perfect for small events, the ShowSimple rental kit comes complete with everything an event organizer would need to print DIY badges, including two bar code scanning stations; a full-color printer; choice of badges and lanyards, and a self-contained router with internet access.

Organizers simply set up their badge printing stations, import attendees from any registration source, choose a full-color badge design and start printing.

To help planners feel confident about executing a quality experience, ShowSimple also provides access to a pre-event badge specialist that can assist with set up and badge design, a product manager for video chat and remote desktop support, as well as video training links.

As a company that historically has serviced larger events with on-demand badge printing, attendance tracking and lead retrieval with a focus on RFID technology, TRC spotted a gap in the marketplace for value badging services for smaller-sized events before developing the product in the first quarter of this year.

“We discovered that many of our large event customers (especially on the corporate meeting side) have many small events that don’t have the budget for full-service on-demand badge printing – the idea for ShowSimple was born,” explained Greg Lazzaro, TRC founder and president.

He continued, “Unlike pure software solutions, we have a high level of touch with project management and onsite support. The trick was figuring out how we could provide this support while providing customers with a DIY solution. Our solution is unique because we offer full project management and virtual onsite support with a dedicated product manager, not just a support hotline. Thanks to the addition of ShowSimple, TRC can now offer badge printing solutions for events from a few hundred to tens of thousands.”

According to Lazzaro, the real magic of ShowSimple comes from the integration with Swoogo, a next-generation event registration company that helped craft the product.

“It’s a partnership through and through,” said Leonora Valvo, Swoogo founder and CEO. “Our customers asked for it and TRC delivered it. Our teams worked in concert to design the product and I’m delighted with the results.”

TRC and Swoogo also happen to be part of the Event Tech Tribe, a partnership of six event technology companies and their best-in-craft technology solutions that collaborate technically and on a client level.

TRC client Heartland Dental decided to give ShowSimple a try for its three-day in-house training conference for 300 dentists, held last July in Effingham, Illinois.

According to Tim Ellis, Heartland Dental event logistics manager, not only was the DIY badge printing solution fast, easy and efficient, but also it shortened attendee check-in times and freed up time for event staff.

The ShowSimple option was perfect for our needs,” Ellis said. “Since we were familiar with TRC we were confident that we could use the ShowSimple system on our own.”

He continued, “The entire system came in two travel cases with all needed equipment inside (and) the TRC staff was very helpful once the gear showed up on our dock. This solution was perfect for our event and it helped our registration process out tremendously (by making it) very smooth and efficient. We ‘processed’ 175 people in 30 minutes, which was a big help in getting our people to their respective meeting rooms. I highly recommend the system – we will use it again for sure.”

To learn more about TRC ShowSimple DIY badge printing, go HERE.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact