TSNN Partners with JWC GMBH to Launch Venue and Service Provider Search Platform venueScout

July 18, 2022

Trade Show News Network (TSNN), a member of Tarsus Group, and the world’s leading news and online resource for the trade show, exhibition and event industry, has partnered with jwc GmbH, the leading advisory services firm for the trade fair and conference industry, in their launch of venueScout, the definitive global platform connecting professionals looking to organize and host events and venue operators and service providers looking to capture more business.

The partnership aims to promote opportunities for North American and Mexican event venues and service providers to gain more traction and business as the events industry resumes.

venueScout is the brainchild of jwc board members Jochen Witt, former president and CEO of Koelnmesse and UFI, Dr. Gerd Weber, former executive vice president of Koelnmesse, and Jimé Essink former president and CEO of Informa Markets in Asia.

Through the trio’s extensive work and research with event venue operators, organizers and associations, the team gained insights for a better framework and system for event organizers and meeting planners to search for and evaluate global event venue locations alongside event service providers.

The venueScout platform will enable users to search against many criteria and view extensive information such as floorplans, room and hall dimensions, move-in capabilities, visitor and organizer reviews, appropriate service providers, and even allow organizer to submit RFPs.

Moreover, venueScout’s structure presents venue and service provider data in a uniform manner, making it a one-stop-shop for event organizers and meeting planners. Venue operators and service providers, on the other hand, can gain more leads of interested parties looking to book their venue and services through venueScout as additional marketing channel. venueScout will offer free listings available for all venues and additional tiered premium plans which unlock even more features.

“venueScout will provide an exceptional user experience beyond any event directory or venue search tool currently in the market,” Jochen Witt said.

He added, “As such, we are thrilled to be partnering with such an established brand such as TSNN to help enable as many venues and service providers as possible promote their business and help get our industry back on track.”

“TSNN has deep roots and relationships with all major exhibition, conference and meeting venues across North America and Mexico, making us experts within this region” said Rachel Wimberly, president and editor-in-chief of TSNN. “As such, we are excited to partner with jwc on venueScout given their extensive work and reputation in the industry.”

venueScout already has built more than 4,000 profiles of venues globally including major exhibition, conference and congress centers, and a growing number of hotels with large meeting capacity. These venue’s owners are invited to participate in venueScout’s soft launch taking place in July of 2022 and “claim their venue” as to further edit and additional content to their listing. During the soft launch period, these venues can also take advantage of a 50% discount on packages and automatically be upgraded as Platinum members for one year starting from when venueScout fully launches. venueScout plans its full launch for all users towards the end of 2022.

For more information on venueScout, go here. For more information on venue and service provider listing opportunities contact venueScout’s North America and Mexico Sales Manager Anastasia Bisson at Anastasia@venuescout.org.

 

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.