TSNN Webinar: Don't Let Your Event Brand Itself!

April 10, 2016

Successful branding differentiates a company from the competition, builds customer loyalty, and generates revenue.

Meeting and event professionals are also recognizing the importance of branding as a tool to achieve these goals.

This webinar will focus on the benefits of developing a strong event brand as well as strategies and tips on how you can re-ignite your own event’s brand for improved performance and results! Association marketing executives will present case study examples of event branding strategies.

Please join us Thursday, April 14 at 1 p.m. ET – Complimentary registration HERE.

Takeaways:

Learn what an event brand is and how it must support the overall mission and vision of the show organizer

Understand the financial and mission-driven benefits of branding an event

Get the tools needed to properly brand their own event – whether that is maintaining, evolving, or replacing their current brand

Speakers Include:

Moderator: Kevin Miller, President, Frost Miller Group

Guest Panelists:  Elizabeth Johnson, Director of Content Marketing, Frost Miller Group, Alison Parsells Moser, Director of Marketing American Gastroenterological Association and Martha H. Sauchuk, Director of Marketing, American Association for the Study of Liver Disease.

Webinar courtesy of Signature Boston/MCCA and Onstream Media.

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The Schaumburg Convention Center is the powerhouse meeting facility in the Midwest with abundant free parking. This sophisticated 100,000 square foot state-of-the-art Convention Center features column-free space, 30-foot ceilings, 120 feet of covered dock space and 750 MB Wi-Fi access through-out. Adjacent is an additional 48,000 square feet of meeting space including a 27,500 square-foot ballroom.