TSNN Webinar: How to Leverage Content Marketing to Grow Your Event

April 10, 2014
TSNN Webinar: How to Leverage Content Marketing to Grow Your Event alt

Trade Show News Network will be offering another complimentary webinar in its well-regarded series – “How to Leverage Content Marketing To Grow Your Event”, April 17 at 1 p.m. EST. Sign up HERE.

The one-hour discussion will be moderated by Traci Brown, owner of the Trade Show Institute.

Guest Panelists will include Joe Pulizzi of Content Marketing Institute, Chris Dolnack of the SHOT Show and NSSF.org and Monica Haley of AMT-The Association For Manufacturing Technology.

The Content Marketing Institute defines Content Marketing as a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

It's often referred to as pull marketing as opposed to push marketing. Instead of shouting at attendees to "register now" you entice them to register by providing valuable content they can't live without all year long. Our panel of show and conference organizers will tell us how they are using content to grow their event and attract both attendees and exhibitors.

Webinar Attendees Will Learn:

•What is content marketing as it relates to events?

•Where do you find the content?

•How do you best manage the content process?

•Why is content marketing more effective than advertising?

•What is the downside of not implementing a content marketing strategy?

Sign up HERE for “How to Leverage Content Marketing to Grow Your Event”. And mark your calendars for April 17 at 1 p.m. EST for a great webinar!

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