TSNN Webinar: How to Leverage Content Marketing to Grow Your Event

April 10, 2014
TSNN Webinar: How to Leverage Content Marketing to Grow Your Event alt

Trade Show News Network will be offering another complimentary webinar in its well-regarded series – “How to Leverage Content Marketing To Grow Your Event”, April 17 at 1 p.m. EST. Sign up HERE.

The one-hour discussion will be moderated by Traci Brown, owner of the Trade Show Institute.

Guest Panelists will include Joe Pulizzi of Content Marketing Institute, Chris Dolnack of the SHOT Show and NSSF.org and Monica Haley of AMT-The Association For Manufacturing Technology.

The Content Marketing Institute defines Content Marketing as a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

It's often referred to as pull marketing as opposed to push marketing. Instead of shouting at attendees to "register now" you entice them to register by providing valuable content they can't live without all year long. Our panel of show and conference organizers will tell us how they are using content to grow their event and attract both attendees and exhibitors.

Webinar Attendees Will Learn:

•What is content marketing as it relates to events?

•Where do you find the content?

•How do you best manage the content process?

•Why is content marketing more effective than advertising?

•What is the downside of not implementing a content marketing strategy?

Sign up HERE for “How to Leverage Content Marketing to Grow Your Event”. And mark your calendars for April 17 at 1 p.m. EST for a great webinar!

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact