UBM Asia Opens Office in Shenzhen

November 7, 2011

UBM Asia has opened an office in Shenzhen, which will focus on sales and marketing functions for UBM Asia’s jewelry portfolio comprising exhibitions, publications and Web sites.

China has a fast-growing jewelry market and in Shenzhen has become a center for manufacturing, especially in Shuibei, Luohu District, which houses over 1,500 jewelry companies.

"We have 14 jewelry fairs: three in mainland China including one in Shenzhen, five in Hong Kong and the rest are in Japan, India and Turkey,” said Jimé Essink, president and CEO of UBM Asia.

He added, “Our Guangzhou office and the Hong Kong headquarters have been doing a great job in serving the China jewelry industry and have established strong relationship with the industry and the key players. It is time to extend our network in China further.”

At this year’s September Hong Kong Jewellery & Gem Fair, the world’s largest jewelry fair owned by UBM Asia, which ended in September at AsiaWorld-Expo, buyers from China formed the biggest group of visitors from outside Hong Kong with 11,483, up 45 percent from last year.

The fair drew a record number of 3,454 exhibitors from 46 countries, representing a 13-percent increase, compared with 2009.

With the growth of exhibitors, the showfloor also increased from 120,000 square meters in 2009 to 130,000 square meters in 2011. 

Among UBM Asia’s jewellery publications are Jewellery News Asia, the leading monthly jewellery trade publication in the region, Jewellery News Asia (Chinese Edition), Silver Style and Four Seasons of Jewelry.

UBM Asia also operates JewelleryNetAsia.com, Asia’s business-to-business trade portal for professionals in the jewelry and gem industries.

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