UBM Asia's Shanghai Baby Show Partners with Turkish Organiser

July 22, 2012

During UBM’s Shanghai International Children-Baby-Maternity Industry Expo (CBME), UBM Asia announced a co-operation agreement with Istanbul-based EFEM to support the sales and marketing of the two organisations’ baby product shows.

EFEM is the organiser of the International Istanbul Mothers, Babies, Children Products Fair (MBCP) and Wintexpo Autumn Winter Baby Child Fashion Fair (Wintexpo). According to the news release, MBCP is now the third largest baby products show in Europe, while Wintexpo is the leading baby products show in Turkey.

CBME 2012 is currently on at the Shanghai New International Expo Centre (SNIEC) – running from 18th to 20th July. A total of 1,287 international exhibitors will be showcased at the event occupying 115,840 m2 of exhibition space. The organiser expects 90,000 visitors to attend during the three-day show. UBM Asia also announced the launch of the Brazil and India editions of CBME next year.

Jimé Essink, president & CEO of UBM Asia said, “We are excited to be working with the team of EFEM… Our exhibitors are also looking for business opportunities beyond China. With the co-operation with MBCP in Turkey and UBM’s new CBME shows in Brazil and India, we are very pleased that we can support the baby product industry in their global business.”

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