UBM Sinoexpo Acquires Majority Stake in Tiansheng Shows
UBM Asia’s joint venture company in China, Shanghai-based UBM Sinoexpo, has announced the acquisition of two trade shows and their co-located events from Shanghai Tiansheng Exhibition Service Co., Ltd– the China Vending & Kiosk Show, the Shanghai Digital Signage Show. Financial terms of the deal were not disclosed. Mr Zhang Xinyuan, owner and general manager of Tiansheng, will continue to lead the show teams working alongside UBM’s Hotelexand Expo Shopteams.
The previous edition of the concurrent shows were held from 4th to 6th September 2013 at the Shanghai World Expo Exhibition and Convention Center and occupied more than 17,000 m2 of gross exhibition space. UBM Sinoexpo will officially begin to organise the shows from 2014 onwards.
Launched in 2004, the annual China Vending & Kiosk Show’s key exhibiting categories include self-service systems, and automatic vending machines for food, beverages, medicines, books and newspapers. The Shanghai Digital Signage Show was launched in 2009, and covers digital signage and advertising systems, LCD/LED display systems, touch screen and other display panels.
Jimé Essink, president & CEO of UBM Asia, commented, “China is a big potential market for these two industries. We aim to bring in more overseas participation with our international network and large database to take these two leading and professional events to a new level. The China Vending & Kiosk Show and Shanghai Digital Signage Show also complement the annual Hotelex Shanghai and the co-located Expo Shop China show organised by Shanghai UBM Sinoexpo.”