World of Concrete Show Unveils "Rig Racin’" Mobile App Game

January 5, 2014

Hanley Wood Exhibitions unveiled a game for mobile devices to build awareness for its World of Concrete trade show brand and engage with concrete professionals.  

The game, “Rig Racin’”, now is available in the Apple App Store for iOS devices and Google Play for Android devices.

Game players can steer mixer trucks through three action-packed, challenging game-play environments. 

Players must deliver their cement load on time to receive in-game rewards and to advance to more challenging levels throughout the game. The better the player, the more in-game cash the player can earn to purchase new themes for various mixer trucks.

“As we celebrate the 40th edition of World of Concrete in 2014, the timing could not be better for the launch of this exciting game,” said Tom Cindric, vice president, Hanley Wood Exhibitions.  “Rig Racin’” will allow the World of Concrete brand to reach numerous untapped markets worldwide in a new and creative way, utilizing the popularity of gaming.”

World of Concrete is the industry’s only annual international event dedicated to the commercial concrete and masonry construction industries. Featuring indoor and outdoor exhibits with the industry’s leading suppliers showcasing innovative products and technologies, exciting demonstrations and competitions, and a world-class education program. To learn more, visit www.worldofconcrete.com.

Hanley Wood partnered with Soap Creative, a digital interactive group to create the concrete-themed racing game

“Mobile gaming is now a mainstream activity, and we view it as a new frontier in audience engagement,” said Jeff Davis, director of Digital Products for Hanley Wood Exhibitions.

He added, “Working with Soap allowed us to accelerate the process of getting “Rig Racin’” out to market. Their creativity and expertise in bringing our ideas to life has been terrific.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact