Transform USA Will Highlight All Things Data, Analytics and Digital

July 14, 2017

When a room filled with trade show organizers and suppliers gathers July 20 at the Washington Marriott at the Metro Center in Washington, D.C., for Transform USA, they will have the opportunity to take a deep dive into topics that are top of mind right now – data, analytics and digital.

The inaugural event is co-presented by UK-based trade show industry research firm AMR International and U.S.-based vent producer Lippman Connects.

“I would like everyone to leave Transform USA with a new sense of security because they now have a road map that is relatively risk free based on what they learned from speakers, sponsors and from each other,” said Sam Lippman, president of Lippman Connects.

He added, “After taking part in Transform USA, they should have a new comfort level with the event technology options available; the staff positions to fill; and questions to ask their team to ensure their convention or exhibition stays relevant and profitable in the future.”

The day-long program will kick off with a welcome and then the first session will be led by AMR International Executive Chairman Denzil Rankine – “Data and Digital – C-suite Imperatives.”

Up next is a keynote by Jean Foster, vice president marketing - Consumer Technology Association on how data and analytics are becoming key to build a compelling case for CME budgets.

The third session of the day will focus on rethinking organizations to leverage data, Analytics and Digital for the benefits of your participants, your events and your bottom line with Koley Corte, senior vice president and Head of Digital (Americas) - Reed Exhibitions Ltd, and RD Whitney, executive vice president, Americas - Tarsus Group.

After a few more morning sessions, networking break and lunch, the afternoon promises to be filled with even more data-focused information.

Marian Bossard, senior vice president - Global Market Events - Toy Association, and Vincent Aydin, digital sales manager - Messe Muenchen, will talk about “Case Studies: Using Data and Digital to Transform Events”.

The final session of the day will be how a new a new “modus operandi” can be implemented between venues, contractors, tech providers and organizers with Elli Riley, Senior Director Exhibits and Meeting Services – HIMSS, Mark Haley, President - Smart City Networks and Mark Sims, Senior Vice President/Chief Information Officer - Jacob K. Javits Convention Center.

"For Transform ... my goal would be that attendees will understand potential benefits that the event industry will enjoy in the future (improved, ROI’s, greater attendee engagement, etc) from greater use of technology and analytics, but there will be much education, collaboration and work required among event producers, venues and the destinations for these benefits to occur," Haley said.
 
He added, "The Transform event is a good start in the high level of vision and collaboration needed to bring these benefits to reality.

HERE is a full schedule of the data-filled day.

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.