By Elizabeth Johnson

If your New Year’s Resolution is to “do it better” in 2016, you’re not alone. Whether it’s more attendees, a larger exhibit hall, a broader international reach or more sponsorship revenue, show planners have ambitious goals that mean marketing needs to be more effective.

But, with all the possibilities, how do planners market their events better than ever before? The industry’s leading marketing experts weighed in on how event marketing will evolve in the coming year and shared best practices for getting it right.

Deutsche Messe’s five industrial trade show collocated at the International Manufacturing Technology Show (IMTS), on tap Sept. 12-17 at McCormick Place in Chicago, will occupy two times more space, compared with 2014. 

IMTS currently is up 10 percent in display area space and 16 percent in exhibitor participation. Hannover Fairs USA, Deutsche Messe’s U.S. subsidiary, is organizing the five shows and conferences.

The growth of Deutsche Messe’s portfolio at IMTS is a direct result of the resurgence of manufacturing in America.

The 2015 Greenbuild International Conference and Expo, owned and operated by Informa Exhibitions and presented by the U.S. Green Building Council and held Nov. 18-20 at the Washington Convention Center in Washington, D.C., saw a big attendance uptick at the recent show.

Data-driven engagement was a hot topic at last week’s International Association of Exhibitions’ Expo! Expo! Annual Meeting & Exhibition 2015 in Baltimore. 

The 2,500-plus attendees knew to be at this year’s show to learn the latest on this topic, as well as many others.  With record-breaking numbers, on both the attendee and exhibitor fronts, the right note was hit for this conference.

“Charm City” lived up to its name, and then some, when more than 2,500 attendees flocked to Baltimore, Md., last week for the International Association of Exhibitions’ Expo! Expo! Annual  Meeting & Exhibition 2015.

David DuBois, IAEE’s president and CEO, said that while the attendee numbers were unaudited at this time, they definitely broke records, with a 10-percent uptick, compared with last year’s event in Los Angeles.

By Elizabeth Johnson

Amongst packed aisles of security professionals testing new products and learning about trends at 2015 ISC East, Reed Exhibitions shared news that it’s launching a new event, Connected Security Expo, to collocate with ISC West next spring.

The Abu Dhabi National Exhibitions Company (ADNEC) is celebrating its 10^th anniversary this year, and they have quite a bit to celebrate. The number of events hosted in the Middle East by ADNEC grew from just 14 in 2005 to 327 at the end of 2014.

The number of visitors grew from 50,000 in 2005 to 1.6 million in 2014. That adds up to more than 10.7 million visitors over 10 years.

LRP Conferences, LLC and Human Resource Executive Magazine, affiliates of LRP Publications, has acquired the Recruiting Trends Conference.

A business unit of Diversified Communications, Recruiting Trends provides recruiters, sourcers, talent acquisition managers, and other HR and recruiting professionals the opportunity to expand their knowledge, discover solutions and learn cutting-edge best practices, as well as gain tactical recruiting tips.

In an effort to ensure those working on the ‘front lines’ of the trade show industry offer the best customer service possible, the Exhibition Services & Contractors Association (ESCA) and the St. Louis Convention & Visitors Commission (SLCVC) have teamed up to hold the first-ever ‘Labor Day’ Nov. 19 at America’s Center.

All the unions that work on the tradeshow floor are invited to participate in this day of complimentary training and enhancement.