The Four Reasons Company Loyalty is Your Event’s Most Important Metric

On your post-event survey, are you asking attendees if this is their first time attending your event?

Anecdotally, I can tell you that 70-80 percent of event organizers we speak with ask their attendees this question. And it makes sense: the keys to growing your event are based on your ability to attract new attendees while retaining your current customer base.

If an attendee doesn’t return to the event the following year, or ever, is it really a lost opportunity?

Did they have a poor onsite experience? 

or

Joe Colangelo

Joe Colangelo is the CEO and co-founder of Bear Analytics. He drives the strategic vision designed to unite technology, user-friendly visualization and the client story. 

Four Easy Steps To Make Your Registration Data Work For You

Throughout the registration process of an event, show management has the opportunity to collect an incredible amount of data about their show’s attendees. This data – registration and attendance patterns, demographics, region and registration classification – is a rich source of information.

Taking data and making it work for you is about more than just capturing information. Data needs to be analyzed and used to produce a successful event. 

With so much data available, making decisions about what to do with it can be a daunting challenge. Where do you begin?

Kuala Lumpur Convention Centre Hosts 100 Children in Need

The Kuala Lumpur Convention Centre (the Centre) embraced the Ramadan spirit of sadaqah (giving) at its 10th annual buka puasa gathering recently.

This year, the Centre welcomed 100 children from Living Hope and Yayasan Generasi Gemilang (GG), as well as 50 National Kidney Foundation (NKF)* Malaysia patients and their families to an evening of fun and festivities.

Music China 2017 Expands Scale with More Than 90% of Booth Space Already Booked

Music China, Asia’s prominent music trade event, is set to take place Oct. 11-14 at the Shanghai New International Expo Centre.

Benefiting from China’s promising MI market, the 2017 show is expected to exceed last year’s scale and expands to 11 halls, covering 125,000 sqm of exhibition space (2016: 112,000 sqm in 10 halls). With full support from the global music industry, over 90% of exhibition space has been reserved to date.

Informa Exhibitions Forms New JV in Chengdu

International exhibition organiser, Informa Exhibitions, announced the company has formed a joint venture company with the organiser of Chengdu China Building & Decoration Exposition (CCBD), Chengdu Tianyi Exhibition Service Co., Ltd.

The new JV named the Informa Tianyi Exhibitions (Chengdu) Company.

CCBD organises a leading building and decoration B2B exhibition in western China. The show, now in its 16th edition, covers the building material sector and provides a platform to the market in western China market.

IMEX Does Its Part to Support a More Sustainable Trade Show Industry

The IMEX Group has been ramping up its efforts to create a greener, cleaner and less wasteful trade show industry.

As evidenced by the results of the IMEX America 2016 Sustainability Survey, conducted by the IMEX Group and Meeting Professionals International (MPI) prior to last year’s IMEX America, many event organizers are also doing their part to lessen the environmental impact of their meetings and events.

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Partner Voices
Partner Voices
HERE, EVENTS HELP YOUR COMPANY AND THE COMMUNITY
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.   
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