Eric Misic is the VP of Business Development and Co-Founder of Bear Analytics. Serving as Bears’ data evangelist, he uses his 15 plus years of trade show, conference and large association event experience to ensure Bear’s solutions are actionable for the marketplace and can be easily translated to accelerate growth in marketing, attendee acquisition, and sales activity.
If you’re an exhibition organizer, you may be wondering how your peers are handling some of the critical issues surrounding event technology - addressing the large number of choices, budgeting, security, trends, and data insights.
If you’re an event technology company, you’re likely interested in what organizers are looking for, where they’re investing their technology budgets, and how your technology can fill those important gaps.
Reed Exhibitions is bringing its Germany-based bar and beverage show to Brooklyn with the launch of Bar Convent Brooklyn, an extension of Bar Convent Berlin, which is celebrating its eleventh year.
The event will be held June 12-13, 2018 at the Brooklyn Expo Center.
At Bar Convent Brooklyn, bar and beverage professionals are invited to network with peers and learn about new trends, techniques and products in the domestic and international markets.
So, how do we do this? Before you can personalize anything, you need to know who you are talking to. As usual, the champion (and yet at times the thorn in any marketer’s side) is DATA. You need to know and collect as much information from your exhibitors, sponsors, and attendees as possible. I know that this is no easy feat if one is new to digital marketing but start by taking baby steps.
