Taizhou International Convention & Exhibition Center
Address 1
No. 901, Tengda Rd, Luqiao District, Taizhou City, Zhejiang Province, 318050, China
+86 0576 82531037
Join #Expochat! - Trade Shows and The Gig Economy
Using freelance or contract labor isn’t new to the trade show industry. Contract floor managers, for example, have been a staple of the show business for decades. But as freelance work becomes a more popular option and a go-to resource for companies in the general economy, it’s likely to be a more acceptable and accessible option for both organizers and suppliers in the exhibition industry. In this week’s #Expochat, Michelle Bruno will lead a discussion on the challenges and opportunities associated with freelance workers. Here are the questions:
How to Utilize the Data You’re Already Collecting on Your Sponsors
Sponsorship data has been a hot topic for years and continues to play an important role in the events and exhibitions industry. It’s clear that sponsorships are here to stay! Which is why it’s so important to learn how to utilize collected data so you can make informed business decisions. Most event professionals recognize the importance of data collection, but they also know and understand how overwhelming it can be if processes are not set in place.
Cathy Hopkins
Cathy Hopkins is an Associate Marketing Analyst with the GES MarketWorks team, providing research and assisting with creating, implementing and analyzing various client and internal studies.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.