Event professionals worldwide have been learning quickly and transforming in-person to virtual events, over the last year and the industry is evolving fast.
COVID-19 has had an enormous effect on business, with the live events industry one of the first to be hit. While some predict the pandemic will reduce or even eliminate the number of live events in the future, I disagree.
With trade shows and conferences of all sizes being canceled or postponed due to travel restrictions and COVID-19 health concerns, event planners are scrambling to take their live events digital to meet the needs of their audiences.
Right now, health is on everyone’s mind, personally and professionally.
When the Professional Convention Management Association’s annual meeting kicks off Jan.
Ask event teams about their high-priority KPIs and good audience engagement is sure to feature in the list. But keeping the audiences engaged in a virtual setup can be hard. Great event teams do a few common things to up their audience engagement game.
The year 2020 has turned the world of virtual events upside down. How can you make connections when you can’t bring people together?
Brands sponsor face-to-face events because they want to connect with key audiences. They want to increase brand awareness and improve brand perception. They want to generate leads and drive sales.
At a trade show, we used to say you have three seconds to capture the attention of someone walking by your booth. But in a virtual event, engagement isn’t just earned once. You have to earn it again and again.
Trade Show News Network is launching its 2012 FREE Webinar Series with “Virtual/Hybrid Events: What's Working and What's Not?” at 1pm EST March 15th.
