Thought Leadership

The Department of Homeland Security recently warned of increased cyber threats due to Russia’s actions in Ukraine. Cybersecurity experts agree that breaches aren’t a matter of “if,” they’re a matter of “when” for every organization, including those in the events industry. The best remedy is to be aware of the risks, take preventative measures, and have a response plan in place. Learn how to identify your vulnerabilities and reduce the risk of a cyberattack.

Ready to safeguard your event data? Download our free eBook to:

• Learn who is at risk for cybersecurity threats

• Understand cybersecurity vulnerabilities to watch out for

• Reduce your cyberattack risk

• Bonus: Safeguard your event data with our Network Security Checklist

Download - Cybersecurity In Events

The demands of CME learners are changing. Is your strategy changing, too?

With today's technology, it's easier than ever to deliver a winning combination of live and on-demand content. Leveraging events in your LMS will help you stand apart as a trusted CME provider.

Want to learn how? Download this e-book to:

• Get insights on how to use your CME LMS to generate new revenue streams.

• Learn about the ways in which you can use your LMS to drive greater event attendance.

• Find the ins and outs of leveraging your event content online.

• See the benefits of using your CME event content in your LMS.

• See what you need to superpower your LMS for more revenue streams and more!

• Learn different ways you can utilize CME event content.

Download - Leveraging Your CME LMS for Event Content

Today's learners crave video. But most video platforms just aren't built for education.

You need security, LMS integration, analytics, and more to make the most of video as a learning tool. With the right platform, you'll see more engagement, improved learning outcomes, and a huge boost in audience satisfaction.

Ready to learn more? Download our free eBook to:

• Learn all about the essential features that make video platforms game-changers for your content management.

• Learn what to look for in lecture capturing software.

• Get helpful tips to find out how to shop for solutions like a pro.

• Discover how to determine the best video management platform based on your needs.

• Get insightful tips on how to better manage your educational video content.

• See the benefits of using a video management platform for educational content and more!

Download - How to Choose a Video Platform for Education

Juno - From Here to 365

From Here to 365 – No one wants to connect just three days a year. Start with an event and use technology as a catalyst for year-round community connections. The opportunities for member growth and retention are vast with a single-destination software platform. This workbook from JUNO lays out how to go From Here to 365.

Download the Juno - From Here to 365

The Complete Guide to Virtual Networking at Events

One of the primary reasons attendees register for virtual events is to network with like-minded peers in the industry or with potential customers. As event managers and planners, you need to make networking an integral part of your event strategy to maximize the ROI for all event stakeholders. This e-book will enable you to deliver meaningful networking opportunities before, during, and after your event.

What will you learn

1. How to increase audience engagement by offering meaningful networking opportunities

2.  How to facilitate pre, during, and post-event networking options attendees love

3. Innovative ideas for networking during the event

4. How to boost conversions with post-event networking

Download The Complete Guide To Virtual Networking At Events

FHTglobal / FHTvirtual recently completed a white paper on the impact of COVID-19 on international attendance at US medical conventions in 2021 and beyond. International attendees make up to 34% of attendance at many of the largest medical conventions and play a key role in overall attendance at a wide array of meetings and events in the USA. This study, taking into consideration the current pandemic, brings insights from international participants that are relevant to all types of programs in the USA that rely on international attendees. While focused on the medical meetings sector, the points are relevant across the board, and can help organizers of major events in taking into consideration how to best include international participants in their programs, whether in-person or virtual.

FHT works with international groups in supporting their logistical needs for participation in global meetings as well as working closely with associations and organizers in developing best practices of how to maximize the experience of international participants.

This study presents:

Key insights from over 300 international physicians and their views on experiences with virtual meetings

Understanding the unknowns as related to planning post-pandemic

Best practices in providing international attendees the best opportunities for attending global meetings in-person and virtually

A copy of the document can be found here:

Download the International Attendees at US Meetings & Events

At the May 21-23 Connect Expo Leadership Summit twenty-five exhibition industry thought leaders, both exhibition organizers and suppliers, convened for two days of intensive sharing of ideas, observations and each contributed a unique Preferred Practice that is currently in play within their organizations.

Preferred Practices (formerly known as Best Practices) are unique and creative business solutions that are relevant to the exhibition industry. Why the change in terminology? Several crafty plaintiff’s attorneys discovered that by citing “Best Practices” within an industry, they would have new and powerful strategies with which to win judgments in court. A defendant who admits to not employing a “Best Practice”, for example, becomes liable to be accused of negligence. Thus, it became apparent that the term Best Practice should be reframed so as not to place professionals or their organizations in peril.

Here are just a few of the ‘Preferred Practices’. Download the report to discover more!

• Stephen Hahn, VP Sales, Visit New Orleans discussed how to hold a truly successful site selection visit.
• Usha James talks about “Experiential Areas on the Show Floor That Promote Engagement”
• Starting a Sales Plan and Process Post Event is discussed by Mike Carlucci

Download A Compilation Of Preferred Practices

Any marketing team can utilize the time-tested benefits of trade show marketing, but how can you determine whether it’s a good value for your brand?

Nimlok’s new e-book, 5 Steps to Evaluating Trade Show Value, is a step-by-step guide to understanding and analyzing the benefits of face-to-face marketing events.

This e-book will help you eliminate the guesswork, set clear-cut goals, track measurable metrics and outline the process of continuous refinement to ensure that you get the most value from each and every trade show.

What's Inside:

Establishing Quantifiable Goals
Tips for Refining Your Audience
Essential Trade Show Metrics
Tactics for Nurturing New Leads
Analytic Tools for Determining Value

Download the 5 Steps to Evaluating Trade Show Value

The events industry within the United States generates an estimated $283 billion a year. The security of large venues across the country has never been more important, and keeping the thousands of guests that attend an event safe presents challenges that are constantly changing. Sharing experiences and knowledge are integral in maintaining a welcoming and secure environment.

The MCCA's years of experience hosting events at our convention centers gives us unique insights into planning for a wide range of public safety needs and implementing effective security measures. In partnership with the Massachusetts Large Venue Security Task Force, the Boston Police, the FBI, and the Department of Homeland Security, conventions held at the BCEC or the Hynes constantly maintain the highest level of safety.

In Signature Boston’s whitepaper Safety and Security Lessons, we explore lessons learned from two major events that took place in Boston: the 2013 Boston Marathon Bombing, and the 2015 Pokémon World Championship, where the Boston Police and the MCCA Public Safety Team successfully prevented a mass casualty incident at the Hynes. Find out how our security experts plan for known and unknown emergencies, assess event risk, staff venue security, and collaborate with law enforcement partners. These best practices give event planners peace of mind when choosing Boston as a destination, and provide attendees a safe and satisfying experience.

Download the Signature Boston Safety and Security Lessons

Want to increase registrations, grow sponsorship revenues, and increase attendee satisfaction at your next event? A Guide to Session Attendance Tracking will get you jump started in the right direction to meeting these objectives.

This guide will help you understand the true value of tracking session attendance. You will learn:

• The importance of session attendance tracking for critical event insights
• What functions to look for in a good session attendance tracking solution
• How to build a better event with session tracking data

Sessions are often a key deciding factor for attendees to participate in your event. Therefore, it is important for event organizers to accurately assess the performance and value of their live sessions. With the right session tracking solution, you have the capability to produce high quality events that audiences will want to experience year after year.

Download A Guide to Session Attendance Tracking