Tech Giants: Snöball’s Rachel Stephan on the Power of Word-of-Mouth Marketing to Fill Seats and Grow Audiences Year-Round
Having worked in advertising and marketing agencies in her native Lebanon, then for an event publishing company in Montreal, Rachel Stephan launched her own event marketing agency in 2001—yet she always wanted to create a tech product that would become her legacy.
Her “aha moment” came in 2015 after seeing the successful results of the unique word-of-mouth campaigns her company was running.
Innovative new technology is making it easier than ever to produce the most engaging and impactful events. Check out the latest round of impressive additions!
CLIPr, a video analysis and management (VAM) platform using AI and machine learning to make recorded videos searchable by transcription, topics and subtopics, debuted a new livestream feature that allows event professionals to engage and connect with audiences in new ways.
Leading event management software provider MeetingPlay + Aventri released ExpoPRO, their first major product to be created since the two companies merged in January.
Tech News: Vault Health, 3e/EXPOCAD, EXHIBITORLIVE, Hall-Erickson, Questex and CrowdComms Unveilings
Technology is continuing to transform the events industry with some of the most innovative events, products and ideas. Take a look at the latest happenings!
Virtual healthcare platform Vault Health rebranded its subsidiary FSSolutions to fall under the Vault Health branding and logo. COVID-19 solutions, including testing and vaccine tracking for the events industry, is one of the company’s main product offerings.
Bizzabo, the Event Experience Operating System (OS), unveiled the Global Event Center of Excellence, a dedicated division providing event expertise, education and resources for event professionals. The division will curate and share best practices and big picture insights via events, webinars, workshops, templates, tool kits and other pieces of content.
The metaverse is upon us, and The Toy Foundation is one of the latest companies to bring one of its events into the new world of virtual interactivity and participant engagement. For its recent Toy of the Year (TOTY) Awards after-party, the Toy Foundation leveraged the immersive event platform of NewSky XR for a cutting-edge virtual experience.