Tech Giants: Snöball’s Rachel Stephan on the Power of Word-of-Mouth Marketing to Fill Seats and Grow Audiences Year-Round

Having worked in advertising and marketing agencies in her native Lebanon, then for an event publishing company in Montreal, Rachel Stephan launched her own event marketing agency in 2001—yet she always wanted to create a tech product that would become her legacy.  

Her “aha moment” came in 2015 after seeing the successful results of the unique word-of-mouth campaigns her company was running.

Snöball Teams With CLIPr to Help Clients Maximize Innovative Event Marketing and Video Content Capabilities

Snöball, a word-of-mouth marketing and audience growth platform for events, formed a strategic partnership with CLIPr, a video analysis and management (VAM) platform using AI and machine learning to make recorded videos searchable by transcription, topics and subtopics.

Tech News: CLIPr, Hopin and Interprefy Enhancements

Innovative new technology is making it easier than ever to produce the most engaging and impactful events. Check out the latest round of impressive additions!

CLIPr

CLIPr, a video analysis and management (VAM) platform using AI and machine learning to make recorded videos searchable by transcription, topics and subtopics, debuted a new livestream feature that allows event professionals to engage and connect with audiences in new ways.

Tech News: Vault Health, 3e/EXPOCAD, EXHIBITORLIVE, Hall-Erickson, Questex and CrowdComms Unveilings

Technology is continuing to transform the events industry with some of the most innovative events, products and ideas. Take a look at the latest happenings!

Vault Health

Virtual healthcare platform Vault Health rebranded its subsidiary FSSolutions to fall under the Vault Health branding and logo. COVID-19 solutions, including testing and vaccine tracking for the events industry, is one of the company’s main product offerings.  

NewSky XR Brings Toy Foundation’s Toy of the Year Awards After-Party Into the Metaverse

The metaverse is upon us, and The Toy Foundation is one of the latest companies to bring one of its events into the new world of virtual interactivity and participant engagement. For its recent Toy of the Year (TOTY) Awards after-party, the Toy Foundation leveraged the immersive event platform of NewSky XR for a cutting-edge virtual experience.

Partner Voices

Have you ever heard someone say, “If it weren't for tomorrow, it'd be the future today” or “The future is unwritten?" Well, dear readers, when it comes to the use of augmented reality (AR) technology in the events space, that future is now!