5 #Expochat Moderators Reveal Their Favorite Podcasts for Inspiration

February 14, 2020

Much like social media, podcasts are increasingly becoming a great medium for sharing news, information, tips and best practices in the trade show and events industry. And their popularity is growing. According to Edison Research and Nielsen, there are more than 700,000 active podcasts and more than 29 million podcast episodes in existence, including content in more than 100 languages. As of 2019, 51 percent (approximately 165 million people) of the U.S. population had listened to a podcast. 

With the help of some of our podcast-loving #Expochat moderators, including Michelle Bruno of Event Tech Brief, Michael Doane from CadmiumCD, Stephanie Selesnick of International Trade Information, Bill McGlade of Personify and exhibit marketing strategist Marlys Arnold, we’ve compiled a list of the most popular trade show-focused podcasts currently available for download:

Event Brew: Want an honest opinion on the latest news in the events industry? Hosted by Will Curran, owner of Endless Events, Event Marketing Consultant Nick Borelli, Dustin Westling and Thuy Diep, this podcast isn’t afraid to cover controversial topics that stimulate intense conversations and debates. If you enjoy an “against the grain” attitude with your podcasts, this one’s for you, recommends Bruno.

“For example, the podcasters weighed in on Ivanka Trump speaking at CES,” Bruno explained. “The discussion covered whether or not she had any technology expertise to the idea that CES chose her to reduce the criticism they have recently faced over manels. Another recent discussion debated whether the fear about coronavirus is more dangerous than the virus itself.”

Event Industry News Podcast: Broadcast from the U.K., these weekly podcasts featuring a range of event professionals discussing the industry and sharing different angles on top-of-mind topics such as event technology and management. “I like to hear what colleagues from the U.K. think is interesting and topical,” Bruno says. 

#EventIcons: Want to keep on top of important event industry topics while gaining insight and actionable advice from the industry’s biggest leaders and influencers? Hosted by Will Curran, event marketing expert Alex Plaxen and Event Tech Consultant Brandt Krueger, this podcast attracts guests from all areas of the event industry and provides thorough coverage of niche topics such as technology and facial recognition and how they’re impacting events, according to Bruno. 

“During major events like IMEX, they also set up on-site and do live interviews with all the leaders in the industry,” says Doane. “It’s such a huge wealth of knowledge.”

Event Tech Podcast: If you enjoy geeking out on the newest technology for events, this podcast will be your cup of tea, says Doane, who cites it as a personal favorite. Also hosted by Will Curran and Brandt Krueger, it features event tech leaders discussing hot topics including 5G, mobile apps, event management software and smartphones as well as advice for how to implement them into your events.

The Exhibitionists: There are few podcasts that only cover exhibitions, and this one speaks the language of trade shows while also covering international topics, Bruno says. Hosted by Selesnick and Antony Reeve-Crook, this podcast is a great fit for all levels of trade show professionals, Selesnick says. 

GatherGeeks by BizBash: Hosts David Adler and Beth Kormanik discuss the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers and anyone else involved in planning events and meetings. Arnold says she listens in for relevant and timely take-aways that she can share with her trade show clients. 

Making a Marketer: Designed for marketers of all stripes, this podcast dishes out plenty of great marketing advice and content that is both contemporary and instructive for event professionals, according to Bruno. “I respect hosts Megan [Powers] and Elizabeth [Glau] because I know where they’ve come from and that they speak with authority,” she says.

Social Media Marketing Podcast: Produced by Social Media Examiner and hosted by Michael Stelzner, this 45-minute podcast shares actionable strategies for leveraging all the various social media platforms, according to Arnold, an avid listener. Recent topics covered include creating an engaging content strategy, the latest platform marketing trends, creating engaging stories, the power of video and personal branding. 

The Exposure Podcast: Todd Carruth and Dana Freker Doody from The Expo Group deliver timely information and interviews about the events and exhibits industry. A favorite of Arnold and McGlade, these short monthly episodes are designed for the busy trade show organizers and never exceed more than 30 minutes. 

Trade Show Insights: Hosted by Arnold, this podcast features a mix of solo episodes addressing topics such as exhibit design, promotions and booth staffing, plus industry expert interviews. Recently, Arnold did a two-part interview with Candy Adams on drayage and installation and dismantle, and last year featured fellow Expochatters Hadley McClellan and Nicole Burkart sharing wellness ideas for events.


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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.