News

Apr 07, 2022
The Society of Independent Show Organizers (SISO) CEO Summit, the most important annual networking and information-sharing event for show organizers, took place in person last month for the first time in two years, bringing hundreds of eager attendees together for an experience punctuated by exceptional content and optimism for the industry’s continued recovery and evolution. More than 300 independent show organizers and C-level executives from sponsoring companies gathered for the three-day event, held March 21-24 at The Vinoy Renaissance Resort and Golf Club in St. Petersburg, Fla. “… more
Apr 06, 2022
Sherrif Karamat is a life-long learner with an impressive list of credentials—an MBA and post-graduate certificates in business, management, strategic negotiations, data intelligence and big data, to name a few. But some of his greatest lessons—personally and professionally—have come over the past two years of the pandemic.  Capitalizing on those lessons is one of his top priorities as he guides the Professional Convention Management Association (PCMA) and its members in successfully moving forward in the evolving events environment.  Reinvention is key, according to Karamat. “Our industry… more
Apr 06, 2022
Every year, members leave your organization – they change jobs or professions, go out of business, retire, or just leave because they found a better alternative. That makes adding and retaining members to your association a top priority and a never-ending project. Let’s look at some reasons why your members might be going out the back door, and how you must keep new ones coming in the front. Your association benefits are unclear While obvious to you, oftentimes, the benefits your organization offers aren’t clear to your potential and current members. Prospects need the benefits delivered in… more
Apr 05, 2022
At its Annual Meeting at the Duke Energy Convention Center on March 25, the Cincinnati USA Convention and Visitors Bureau unveiled a new brand identity and announced several key growth initiatives to an audience of 400 business professionals, civic leaders and members of the regional hospitality industry.  The 75-year-old destination marketing organization’s new name is “Visit Cincy,” created to better align with the CVB’s sales and marketing efforts, as well as its regional collaboration with meetNKY, the Northern Kentucky Convention and Visitors Bureau, to reach key markets for tourism,… more
Apr 04, 2022
More than 2,700 independent grocery retail professionals and leaders recently converged in Las Vegas for The NGA Show, the premier annual trade show and conference for the independent supermarket industry. Held Feb. 27-March 1 at CAESARS FORUM, the bustling in-person show brought together independent retailers, wholesalers, food retail industry executives, food manufacturers and service providers from across the U.S., resulting in a nearly 20% increase in attendance from previous years.  Produced by the National Grocers Association (NGA) and Clarion Events as part of its Food & Beverage… more
Apr 01, 2022
The metaverse is upon us, and The Toy Foundation is one of the latest companies to bring one of its events into the new world of virtual interactivity and participant engagement. For its recent Toy of the Year (TOTY) Awards after-party, the Toy Foundation leveraged the immersive event platform of NewSky XR for a cutting-edge virtual experience. NewSky XR took this year's TOTY to the next level by hosting an after-party for winners, Toy Industry Hall of Fame inductees and event attendees in their New York Rooftop location in the metaverse. After the winners were announced, event… more
Mar 31, 2022
After two challenging years, there’s no doubt that the meetings and events industry could use an industry-wide celebration to commemorate and honor the return of in-person experiences. And what better way to celebrate the industry’s renaissance than by joining Meeting Professional International (MPI)’s fifth annual Global Meetings Industry Day (GMID): Virtual Experience, broadcasting live April 7 from 6 a.m. to 6 p.m. CDT.  As an annual international day of advocacy that shines a light on the positive impact that conferences, conventions and trade shows have on people, businesses and the… more
Mar 29, 2022
Global Experience Specialists (GES), a leading global provider of exhibition services, brand experiences and live event services, debuted Spiro, an integrated marketing solutions agency that aims to deliver uniquely elevated experiences for the new era of events, including virtual, hybrid and in-person formats.  “The past two years have reinforced the critical value of events and experiences in connecting people,” said Jeff Stelmach, global president of Spiro. “[Today], it’s not about meeting people with similar interests in a single location—it’s about people with similar interests meeting… more
Mar 29, 2022
It is no longer possible to deny the fact that climate change is happening all around us. With each passing year, we are seeing the environmental impacts of a warming planet becoming more evident, and though many of us may be doing our part to lessen our environmental impacts, we simply cannot reduce, reuse or recycle our way out of this global predicament.  Like it or not, we also know that the trade show and events industry generates massive amounts of carbon and waste. While event-related organizations, venues and businesses have made promising strides toward a greener future, such as… more
Mar 28, 2022
The trade show industry’s hiring and promoting trend continues its forward trajectory as event-related organizations throughout the U.S. appoint new executives, elevate top-performing staff and welcome new team members. Take a look!  Choose Chicago  Chicago Mayor Lori Lightfoot and Choose Chicago have tapped Lynn Osmond as the CVB’s new CEO, effective May 9. As the first woman to helm the city’s tourism agency, Osmond brings deep knowledge of Chicago’s tourism and hospitality community to her new leadership role, most recently serving as president and CEO of the Chicago Architecture Center… more

Partner Voices

Have you ever heard someone say, “If it weren't for tomorrow, it'd be the future today” or “The future is unwritten?" Well, dear readers, when it comes to the use of augmented reality (AR) technology in the events space, that future is now!