Tech News

Dec 17, 2012
Technology seemed to be the star attraction of the Expo! Expo! showfloor this year. Even exhibitors who were not technology companies were integrating tech into their product or service offerings. While there were no ground breaking new products launched at this event, what was new was the use of existing technology and the conversation around it. Mobile event apps were back again this year, but whereas last year the conversation was all about usability and content, this year those vendors are focused on data and year-round communication. GenieMobile’s Michael Douglas was talking about… more
Dec 17, 2012
You have a great idea for a video, but you don’t have the time or the money to hire a third party to do the work.  All is not lost!  You can create the video yourself and it will look like a professional made it.  Don’t be afraid, even beginners can make a video using the steps and tools described below. Step 1: Write the Script Begin by writing a clear and concise script.  Try to stay on point and convey your message in as few words as possible. Ideally the finished video should be under 5 minutes and closer to 3 minutes or less. Remember you will have visuals… more
Dec 17, 2012
Experient, the source for integrated meeting services, and digital event marketing agency bXb Online announced late November an agreement that enables Experient to extend its service offerings to support its clients' digital content strategy. The collaboration with bXb will expand Experient's portfolio of services to the association and trade show marketplace, including orchestration of online events and future content distribution through Best of Business Television (BOBtv) powered by bXb Online. BXb Online's digital event marketing support includes a range of solutions to assist… more
Dec 02, 2012
Trade Show News Network is excited to announce a partnership with a2z, Inc. – a provider of powerful web-based event management tools – to launch TSNN Tech Corner, a dedicated news section on the TSNN.com Web site (techcorner.tsnn.com) and TSNN suite of newsletters that will focus on event technology news. “We are thrilled to be able to offer the industry TSNN Tech Corner, where show organizers will have a dependable source for high-quality news content focusing on the latest and greatest in event technology,” said TSNN President and Editor-in-Chief Rachel Wimberly.… more
Dec 02, 2012
Trade Show News Network is excited to announce a partnership with a2z, Inc. – a provider of powerful web-based event management tools – to launch TSNN Tech Corner, a dedicated news section on the TSNN.com Web site (techcorner.tsnn.com) and TSNN suite of newsletters that will focus on event technology news. “We are thrilled to be able to offer the industry TSNN Tech Corner, where show organizers will have a dependable source for high-quality news content focusing on the latest and greatest in event technology,” said TSNN President and Editor-in-Chief Rachel Wimberly.… more
Nov 29, 2012
In 2012, we saw Google, the dominant search engine; make some radical changes to its indexing and ranking policies. The focus has shifted, once and for all, from quantity to quality. What event marketers say about a given brand has become less important than how consumers respond to that brand’s presence online. This emphasis on target audience driven social engagement will further strengthen in 2013. How often users share your content on social media sites, comment on it, review it and return to it will carry more weight than it has ever before. The number of times a link is tweeted… more
Nov 29, 2012
Everywhere you turn in the events industry someone is talking about webcasting, hybrid events and virtual events. It’s a hot topic, but it’s still relatively new to many trade shows. Show organizers are struggling to understand how to incorporate this new technology into their events successfully. Organizations recognize the fact they have a potential audience who cannot attend their event in person. According to results of the study entitled “Measuring and Maximizing the Impact of a Hybrid Event”, half of all respondents say they record their conference content for on… more
Nov 29, 2012
Everywhere you turn in the events industry someone is talking about webcasting, hybrid events and virtual events. It’s a hot topic, but it’s still relatively new to many trade shows. Show organizers are struggling to understand how to incorporate this new technology into their events successfully. Organizations recognize the fact they have a potential audience who cannot attend their event in person. According to results of the study entitled “Measuring and Maximizing the Impact of a Hybrid Event”, half of all respondents say they record their conference content for on… more
Nov 29, 2012
In 2012, we saw Google, the dominant search engine; make some radical changes to its indexing and ranking policies. The focus has shifted, once and for all, from quantity to quality. What event marketers say about a given brand has become less important than how consumers respond to that brand’s presence online. This emphasis on target audience driven social engagement will further strengthen in 2013. How often users share your content on social media sites, comment on it, review it and return to it will carry more weight than it has ever before. The number of times a link is tweeted… more
Nov 28, 2012
Apple iPads now give the Massachusetts Convention Center Authority personnel access to real-time information previously carried around in hefty paper binders that quickly became outdated. That helps them address exhibitor and show management requests more quickly and streamlines guest services functions. Five years ago, the MCCA laid the groundwork for its innovative mobile solution through a $9 million investment in an event management system called ShowBiz. ShowBiz is a custom, open-source software platform developed for MCCA by strategic IT partner Optaros, after the MCCA IT team… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.