Experiential Agencies Gravel XP and GES Events Join Forces

December 2, 2019

Experiential marketing and live event production agencies Gravel Experiential and GES Events are teaming up. The two companies will work together to broaden their existing client base with a focus on corporations searching for top-notch event production in new and emerging markets.

While both GES Events and Gravel XP offer similar services, the two are also complementary in many ways. Gravel XP has a long history supporting U.S.-based events in specialized industries including consumer packaged goods, alcohol and spirits, pharmaceutical, technology and consultancies. Its services are amplified by the breadth of resources and global expertise that GES Events can offer. As part of the extensive GES portfolio, GES Events produces flagship events, corporate events, branded experiences and entertainment experiences, and manages experiential programs for brands across a diverse industry base.

“Leaning into the expertise of GES Events allows Gravel XP to provide a larger service offering to our clients, specifically as it relates to corporate events on a larger scale,” explains Kristin Quinn, chief growth officer for Gravel XP. “We are thrilled to be able to help clients with their events anywhere on the globe and know that we have a like-minded partner to support us.”

The strategic partnership is designed to help both companies enhance their client-engagement capabilities while also offering more customized experiences for new customers. 

“Our clients’ success demands breakneck speed and the ability to stand out from other companies, and we are committed to providing them with unique solutions along with the very best service and value,” says Dan Hilbert, executive vice president of GES Events. “Gravel XP is a high-caliber partner, offering tremendous experience, coupled with a passionate and agile team that delivers out-of-the-box thinking and at the speed of today’s marketplace.”

According to GES Events and Gravel XP officials, the two agencies plan to grow the existing Gravel XP client base and also keep a close eye on high-growth industries such as emerging technology, finance, healthcare and alternative energy. 

The Chicago-based Gravel XP is a certified women-owned business, which is good news for prospective clients that care about increasing diversity spend.

“Partnering with Gravel XP provides another opportunity for GES Events to extend our client base in new and emerging markets, as well as with businesses that are actively working to increase their engagement with a diverse supplier,” says Hilbert. “We see this as an opportunity to maximize our reach in an ever-changing and rapidly-paced experiential events landscape.”

Quinn added, “Our relationship with GES Events developed because we both share a strong commitment and culture in doing the very best for clients, events and for ourselves. It’s a perfect match. We couldn’t be more thrilled about this partnership, and we can’t wait to see what 2020 brings our way.” 

 

Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE and engage with us on TwitterFacebook, LinkedIn & Instagram!

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.