Exhibiting Companies, Showfloor Both Up for SIA's Snow Show in Denver
February 25, 2013
In its fourth year in Denver, the SnowSports Industries America’s (SIA) Snow Show continued to hit its stride, despite some challenging times in the industry, with an increase in exhibiting companies and net square footage when it recently ran at the Colorado Convention Center.
“The show had fantastic energy. Everyone is optimistic about the coming season," said Debbie DesRoches, SIA's director of Trade Show.
She added, "After four years in Denver, we’re very comfortable in the city and supporting the snow sports industry’s events, product launches, business meetings and celebrations that happen over the course of four days.”
Exhibiting companies were up from 459 in 2012 to 508 this year and net square footage increased from 333,950 in 2012 to 340,275 this year. Attendance was on par with 2012 at approximately 19,000.
Attendees were pleased with what they saw on the busy showfloor.
“I’m pretty darn impressed with the vendors having so much new product after such a struggling year last year,” said Tracy Gibbons of Sturtevant's Sports in Tacoma, Wash.
She added, “On the hard goods side, there is a lot of new product out there.”
There were several new trends across different segments on the showfloor, such as more females, especially in the 18- to 34-year-old demographic, getting into snowboarding.
“Hybrid camber rocker snowboards seem to have the biggest draw – they give women riders from beginner to expert a versatile ride for any condition,” said Richard Leto ofSki Barnin Wayne, N.J.
In the alpine category, backcountry skiing also is seeing a rise in popularity with buyers.
“Consumers are looking for boots and bindings and gear that allow them opportunities,” said Aaron Provine of Backcountry.com.
He added, “They want the option to go bigger and deeper.”
After the show doors closed, attendees packed up and headed off to the On-Snow Demo/Ski-Ride Fest hosted in conjunction with the Western Winter Sports Reps Association’s Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association at Winter Park Resort and the Nordic Demo at Devil’s Thumb Ranch.
With the help of their general service contractor Global Experience Specialists, SIA also organized kids winter apparel donations for the New York City-based charity Kids in Distressed Situations to help children in New Jersey and New York.
In addition, GES played a key role in ensuring the show moved out of the building in a short turnaround, since the Colorado Garden had to open a few days later.
SIA is the national nonprofit, North American member-owned, trade association, representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities.
Next year’s SIA Snow Show will run Jan. 30-Feb. 2 back at the Colorado Convention Center.
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
Add new comment