Coex-organized Food Week Korea Attracts 92,000 Visitors

November 27, 2012

Korea’s food and beverage trade show, Food Week Korea, rounded off its seventh year running with record success when it ran a few weeks ago.

The Coex-organized exhibition welcomed 712 exhibiting companies, 1,800 booths and more than 92,000 visitors, including 600 from overseas, during the five days it ran Nov. 6-10.

Food Week Korea boasted a total of 10 food-themed sectors, including an International Hall, an Export Zone, a Café and Bakery, Machinery section, Premium Agricultural Products, Makgeoli expo and Seoul Cooking Show spread over a total of 36,000 square meters of exhibition space.

Since its launch in 2005, Food Week Korea has worked to continually build upon its international section, according to COEX organizers, and this year included the support of 134 overseas exhibitors from 32 countries around the globe.

There also was a noted increase in the scale of returning national pavilions and the number of individual exhibitors from Europe.

Food Week Korea 2012 welcomed global buyers and visitors from 61 different countries, with the total number of international visitors increasing by 33 percent, compared with 2011.

Food Week Korea 2012 also included specially formulated Embassy Pavilions for the first time, which provided opportunities for international Embassies in Korea to promote their respective country’s food industry and business.

This year, Argentina, Ukraine, Turkey and Finland took advantage of the chance to display a variety of food-related goods and culinary delights.

Qualified buyers at Food Week Korea 2012 participated in the Coex-run exclusive business match meeting program, meeting exhibitors in their field of interest and gaining a variety of sponsored accommodation, airfare, city tour, and entertainment benefits from the organizer.

One-on-one business matching sessions took place within a separate conference area in the international hall in order to facilitate negotiation and completion of contracts.

This biz-matching program is estimated to have resulted in up to US$500 million worth of transnational sales this year.

Next year’s show will be held Nov. 5-8.

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