Exhibiting Companies, Showfloor Both Up for SIA's Snow Show in Denver
February 25, 2013
In its fourth year in Denver, the SnowSports Industries America’s (SIA) Snow Show continued to hit its stride, despite some challenging times in the industry, with an increase in exhibiting companies and net square footage when it recently ran at the Colorado Convention Center.
“The show had fantastic energy. Everyone is optimistic about the coming season," said Debbie DesRoches, SIA's director of Trade Show.
She added, "After four years in Denver, we’re very comfortable in the city and supporting the snow sports industry’s events, product launches, business meetings and celebrations that happen over the course of four days.”
Exhibiting companies were up from 459 in 2012 to 508 this year and net square footage increased from 333,950 in 2012 to 340,275 this year. Attendance was on par with 2012 at approximately 19,000.
Attendees were pleased with what they saw on the busy showfloor.
“I’m pretty darn impressed with the vendors having so much new product after such a struggling year last year,” said Tracy Gibbons of Sturtevant's Sports in Tacoma, Wash.
She added, “On the hard goods side, there is a lot of new product out there.”
There were several new trends across different segments on the showfloor, such as more females, especially in the 18- to 34-year-old demographic, getting into snowboarding.
“Hybrid camber rocker snowboards seem to have the biggest draw – they give women riders from beginner to expert a versatile ride for any condition,” said Richard Leto ofSki Barnin Wayne, N.J.
In the alpine category, backcountry skiing also is seeing a rise in popularity with buyers.
“Consumers are looking for boots and bindings and gear that allow them opportunities,” said Aaron Provine of Backcountry.com.
He added, “They want the option to go bigger and deeper.”
After the show doors closed, attendees packed up and headed off to the On-Snow Demo/Ski-Ride Fest hosted in conjunction with the Western Winter Sports Reps Association’s Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association at Winter Park Resort and the Nordic Demo at Devil’s Thumb Ranch.
With the help of their general service contractor Global Experience Specialists, SIA also organized kids winter apparel donations for the New York City-based charity Kids in Distressed Situations to help children in New Jersey and New York.
In addition, GES played a key role in ensuring the show moved out of the building in a short turnaround, since the Colorado Garden had to open a few days later.
SIA is the national nonprofit, North American member-owned, trade association, representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities.
Next year’s SIA Snow Show will run Jan. 30-Feb. 2 back at the Colorado Convention Center.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
Add new comment