Global Gaming Expo Asia 2014 Breaks Records with Largest Event to Date
Global Gaming Expo Asia (G2E Asia) 2014, organized by the American Gaming Association and Reed Exhibitions, was a major success in its eighth year.
The event saw a record-breaking audited attendance of 8,233 daily attendees—an astounding 36 percent increase, compared with the 2013 event.
The showfloor encompassed 8,640 square meters (up 16 percent from 2013) with 160 exhibitors (up 13 percent from 2013) representing more than 80 countries.
“To be able to provide a record-breaking forum for the best and brightest in the Asian gaming market through G2E Asia, we are thrilled and humbled at the same time,” said Nat Wong, president of Reed Exhibitions Greater China.
He added, “Enhanced programming, improved conference schedules and networking events proved to be a big draw as we’ve seen in the increased delegate attendance as well as positive feedback received. Utilizing a larger exhibit area also provided the perfect showcase for a significantly increased total number of exhibitors and attendees.”
G2E Asia is the only industry event in Asia that is independently audited to provide verified attendance data. The G2E Asia 2014 audit was conducted by Exhibit Surveys, Inc. and complies with standards set forth by the Exhibition and Event Industry Audit Commission (EEIAC), a nonprofit commission organized for the purpose of managing and overseeing the exhibition industry’s independent audit process.
G2E Asia also is the only UFI-approved gaming event in the region, proving the show’s quality and assuring exhibitors and visitors – particularly those considering first-time event participation – that G2E Asia is a sound-business investment. UFI approval is much sought after in the exhibition industry.
The credential engenders trust by giving credibility to data recorded on-site by event organizers. In addition to verifying hard facts like area covered, visitors and exhibitors on-site, UFI approval is regarded as a solid indicator of a show’s popularity, service quality and level of internationalism.
“We are amazed by the significant and fast-paced growth that has occurred for gaming in Asia over such a short period of time, and are proud that G2E Asia mirrors these qualities by serving as the resource for the booming industry,” said Geoff Freeman, president and CEO of the AGA.
He added, "From informative educational content, forging new partnerships and relationships through ample networking, and aiding in development of business opportunities, G2E Asia continues to serve gaming professionals. We look forward to working with Reed Exhibitions to elevate the show to even greater heights in 2015.”