Imbibe Media Limited Acquired by Reed Exhibitions

December 9, 2016

Reed Exhibitions has acquired Imbibe Media Limited, the organisation behind Imbibe Live, the Imbibe media platforms and the annual Sommelier Wine Awards.

“Imbibe Live, together with its media platforms, has established itself as the UK’s leading event and voice for the on-trade with an unparalleled reputation for delivering quality and innovation to the £10.6 billion on-trade industry,” Richard Mortimore, CEO, Reed Exhibitions U.K., said

He added, “We are delighted to be welcoming the Imbibe team to Reed Exhibitions and looking forward to taking its events and media to even greater heights.”

Following the launch of imbibe magazine in 2007, Imbibe Live was launched in 2010 and quickly established itself as the U.K.’s leading B2B exhibition focused on the complete range of on-trade drinks – from spirits, wines, beers and ciders, to cocktails, tea, coffee, waters and other associated products.

The 2016 edition was held July 4-5 and played host to more than 250 exhibiting companies from across the on-trade industry, attracting almost 12,000 industry attendees from across the U.K.

The event will complement Reed Exhibitions’ German on-trade drinks event, Bar Convent Berlin (BCB).

Simon White, co-founder of Imbibe Media, commented: “The UK hospitality industry is the most creative and exciting in the world. Through all its events and media, Imbibe is at the centre of this dynamic industry. We are thrilled that Reed Exhibitions shares our passion for the sector and our vision for the future.”

He added, “Joining the world’s leading event company will enable Imbibe to develop faster and thus reach, educate and inspire a greater number of on-trade professionals. It will also give way more oxygen to the wonderful brands and services that help make this constantly evolving sector what it is. These are exciting times for both Imbibe and the on-trade – let’s face it, who gets bored of being asked out to a great restaurant or bar?”

Darren Johnson, B2B divisional director, Reed Exhibitions U.K., will oversee the new events. The next edition of Imbibe Live will take place July 3-4 at Olympia.

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