
Mar 13, 2019
Sitting on your trade show floor is an exhibitor who is spending quite a bit of money to be there, but he or she may be thinking, “For this type of investment, I could be doing an amazing brand activation out of the confines of this booth.”
Or, “We really would like our products to be seen by our end-users, the consumers, but they aren’t allowed into this show.”
As a result, some shows are losing major exhibitors, such as E3 — the big video gaming show held annually in Los Angeles that’s had several major gaming companies drop out wanting to use their marketing dollars in other ways.
A… more

Mar 13, 2019
You could say the team members behind MAD Event Management are masters of creativity. Based in Warwick, New York, they’re owners and operators of several large pop culture conventions, from Long Beach Comic Expo to C3: Comic Creator Conference. As such, they’re frequently managing events that involve large numbers of attendees dressed in costume, as well as in-depth education sessions designed to help high-level comics creatives learn and grow in the industry.
Yet for its latest challenge, MAD stepped into a similar, yet different role in a new location: Havana, Cuba. Working with the… more

Mar 12, 2019
In response to the enthusiastic feedback of its attendees and exhibitors, LIGHTFAIR International will return to Las Vegas for its next West coast show in 2020.
Staged alternately on the East and West coasts, the annual architectural and commercial lighting trade show and conference returns to the Las Vegas Convention Center after a six-year absence.
The last time the massive show was in Vegas, in 2014, LIGHTFAIR set new West coast occupancy and attendance records, according to Bob Maricich, CEO of International Market Centers.
“LIGHTFAIR and Las Vegas are natural partners with a strong… more

Mar 11, 2019
Diversified Communications has acquired three North American events focused on renewable energy and clean energy storage – Intersolar, ees (electrical energy storage) and Power2Drive North America – from German-based Solar Promotion International and FMMI.
Held annually at San Francisco’s Moscone Center for the past 10 years in July, Intersolar and the two collocated events will forgo a 2019 edition and resume Feb. 4-6, 2020, at the San Diego Convention Center, according to Diversified officials.
“Our teams are very excited to be a part of the solar and energy storage industries, and for… more

Mar 06, 2019
Last month, the Detroit Regional Convention Facility Authority awarded Chemical Bank the exclusive naming rights for Cobo Center via a 22-year, $1.5 million-per-year agreement.
According to Claude Molinari, general manager of the downtown Detroit facility, the DRCFA’s selection of Chemical Bank represents strong financial future and a big move toward Cobo becoming a self-sustaining facility by 2024.
“This unprecedented naming rights agreement is a great win for all parties,” Molinari said. “Chemical Bank makes a strong statement of commitment to the region and secured naming rights to a… more

Mar 05, 2019
The Center for Exhibition Industry Research has released the seventh and final report in its Attendee ROI Playbook series, a multiple fact sheet series that identifies general attendee practices while delivering insights on differences by specific attendee categories.
Designed to summarize all aspects in the Attendee ROI study as well as analyze how attendee preferences and behaviors vary by the size of an event, “Where Value and Metrics Vary by Event Size,” uncovers competitive advantages for B2B exhibitions large and small, according to Nancy Drapeau, CEIR vice president of research.
“… more

Mar 04, 2019
Tarsus Mexico not only will expand the EBIO beauty brand this year - strengthening its position as an organizer of international business forums within the beauty and styling industry – but also it bought the rest of the company.
The purchase by Tarsus of the remaining 40 percent of its joint venture with Expo Guadalajara will ensure the continued success of EBIO in the city of Guadalajara and demonstrates Tarsus's confidence in Mexico and the beauty sector, according to Tarsus officials.
In addition, Tarsus signed a multi-year agreement with Expo Guadalajara to be the host venue of EBIO… more

Mar 04, 2019
See who’s making big strides in their career this month. Have more people news to share? Send it to kogletree@tsnn.com to be included in our next story.
Jim Kelley has joined Fern, a national marketing support and trade show services provider, as vice president of marketing and industry relations. His career has spanned roles with exposition service contractors, convention centers and hotels, and he was most recently with Production Resource Group. In his new position, Kelley will lead strategy for Fern and NexxtShow’s industry events, as well as be part of its sales leadership team.
The… more

Mar 04, 2019
The Society of Independent Show Organizers’ long-time general counsel Henry Schaffer. passed away March 1 after a lengthy disease with Alzheimer’s.
He leaves his wife Barbara, daughters - Emily (Deiwson Nogueira Araujo) Schaffer, Katherine (David Bamman) Schaffer, and four grandchildren Ruby, Sam, Theo, and Leo.
Henry served as SISO Legal Counsel from the 1990’s through his retirement in October of 2014.
“Henry served SISO for most of its existence and was a valued member of its leadership. His knowledge and expertise of our industry was vast,” said David Audrain, SISO executive director… more

Mar 04, 2019
Despite headwinds, the Center for Exhibition Industry Research reports that the recent growth of the exhibition industry continued during the fourth quarter of 2018.
The growth of the industry, as measured by the CEIR Total Index, accelerated from a year-over-year gain of 0.9 percent in the third quarter to 2.5 percent in the fourth quarter.
“The performance during the fourth quarter shows the resilience of the exhibition industry despite uncertainties surrounding the trade negotiation with China, volatile stock markets and slowing world economic growth,” said CEIR Economist Allen Shaw,… more
Partner Voices

MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.