Italian Exhibition Group Expands North American Reach Via Joint Venture With Deutsche Messe
July 25, 2022
Rimini, Italy-based Italian Exhibition Group (IEG) inked a memorandum of understanding (MoU) with Deutsche Messe to acquire 50% of the German trade show organizer’s companies in the U.S., Mexico and Canada. The 50-50 joint venture is expected to strongly boost the international reach of both companies’ respective show brands and launches in economic sectors covered by both show organizers, according to IEG officials.
Hannover-based Deutsche Messe and IEG are considered two of Europe’s largest exhibition organizers, boasting pre-COVID turnovers of €355 ($363 US) and €179 ($183 US) million, respectively.
A total of 10 trade shows will be involved in the venture.
“With this new and wide-ranging agreement, Deutsche Messe and IEG will add new elements of substantial sharing, making way for a stable and total collaboration that will bring together organizations and expertise, and enhance the value of the activities carried out in the countries covered by the joint venture,” said Corrado Peraboni, CEO of IEG.
He continued, “The absolutely complementary nature of the portfolios of the two companies is the best prerequisite for the agreement to turn out to be win-win. IEG, in particular, will add the trade show branch to its activity in the United States, which so far has focused on exhibition set-ups through the specialized company, FB International.”
The MoU comes as an extension of an initial business agreement, signed by the two companies in March 2021, to organize a series of events in Mexico.
With a portfolio comprising more than 100 trade shows around the world, Deutsche Messe currently produces eight active shows in Mexico, two of which are already in partnership with IEG: Mexico Active & Sport Expo for the fitness sector and Ecomondo Mexico for the green technologies sector.
The remaining six Mexican shows in Deutsche Messe’s portfolio include:
- MEM Industrial, a leading trade show for wood processing, woodworking and furniture manufacturing, scheduled for March 7-9, 2023 in Mexico City
- Agrotech Mexico and World Seafood Industry, taking place simultaneously April 26-28, 2023 in Guadalajara, focusing respectively on technological innovation in the agricultural and aquaculture sectors
- Solar Power Mexico, a leader in the field of solar energy, scheduled to take place in Leon July 12-14 alongside Ecomondo Mexico
- Festival del Adulto Mayor GTO, which focuses on wellness for the over-50 market, set for Aug. 4-6 in Leo
- Industrial Transformation Mexico, dedicated to industry 4.0, scheduled for Oct. 5-7 in Leon
IEG’s reach will expand further into North America via Deutsche Messe’s Canadian and U.S.-based shows.
The German organizer will be hosting its renewable energy-focused show, Electricity Transformation Canada, at the Metro Toronto Convention Centre Oct. 26-28, and Hannover Messe USA, the American edition of the company’s flagship HANNNOVER MESSE show for industrial manufacturing technology innovation, taking place at Chicago’s McCormick Place Sept. 12-17.
According to IEG officials, once finalized, the partnership will involve constituting a joint venture under Italian law that will be based in Rimini and will control the overseas companies.
IEG, which runs facilities in Rimini and Vicenza, Italy, is no stranger to international expansion activities. Its development of joint ventures with global or local organizers in countries including the U.S., UAE, China, Mexico, Brazil and India have helped position the organizer as one of the top European operators in the sector.
“We are very much looking forward to intensifying our cooperation with IEG as a competent, growth-oriented partner that manages a trade fair portfolio that ideally complements Deutsche Messe AG’s events in the Americas,” said Dr. Jochen Köckler, chairman of the board of management of Deutsche Messe AG.
She added, “Building on our very fruitful and positive initial experiences of working together in Mexico, we are now taking the next logical step and are aiming to further scale our success story.”
Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on Twitter, Facebook, LinkedIn and Instagram!
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
Add new comment