Join #Expochat: Why Personalization Marketing Matters for Events

November 10, 2018

The days of mass marketing with a “one size fits all” message are over! Event and trade show marketers are getting more and more savvy on how to use audience intelligence to craft effective messages to drive participation. 

On this week’s #Expochat, set for Nov. 14 at 1 p.m. ET, join Terence Donnelly of Experient and other experts, as we address the following questions:

  • What are the current methods of marketing events to audiences?
  • How can these marketing methods be augmented to be more personalized to their audiences?
  • Associations have a treasure trove of member data. How can this be leveraged in event marketing?
  • What are all the sources of audience intelligence that can be used to personalize messaging?
  • Why is audience behavioral data so important when personalizing your message?
  • How does GDPR impact personalized marketing efforts? What are the risks?
  • What are some things event marketers can do now to start personalizing messaging?

WhenNov. 14, 2018 – 1 p.m. ET

WhereUse hashtag #Expochat and any Twitter chat tool! (Tweetchat, for example)

NEW: Come to the chat with questions about anything trade show-related. We will use our community to address your issues or maybe even hook you up with some help.

What is #EXPOCHAT?

Expochat is a Twitter-based conversation on topics related to the trade show industry. It takes place most Wednesdays at 1:00 p.m. Eastern Time (new time slot) and tackles a single topic each week - a recurring pain point, innovative ideas, evolution of the industry, best practices, and what works. Expochat is alternately moderated by four industry thought leaders: Stephanie Selesnick (International Trade Information, Inc.), Terence Donnelly (Experient), Michelle Bruno (Bruno Group Signature Services) and Michael Doane (CadmiumCD).

Expochat has been reformatted from previous years. The discussion (new format) will last a very fast-paced 30 minutes, followed by 15 minutes during which participants may ask questions of the group on any topic. To participate, sign up on Twitter.com and follow the #Expochat hashtag at the appointed time. Questions will be identified as Q1, Q2, etc. Responses from participants should be written as A1, A2, etc. Tools like Tweetchat.io and others can make it easier to participate. Ideas are welcome on Expochat but commercialism is not.

Trade Show News Network, the leading online exhibition industry news resource, sponsors the chat, and topics are listed in advance on TSNN.com. Reminders will be tweeted out prior to each week's discussion, but if you miss a chat, Storify transcripts will be available on TSNN after each chat. We gladly accept requests for topics at expochat@tsnn.com. Guest moderators are also welcome. #Expochat, now in its fourth year, works because the community supports it. Join us for the best live conversations about the industry that signs your paycheck. Rants welcome.

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Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.