Join #Expochat: Why Personalization Marketing Matters for Events

November 10, 2018

The days of mass marketing with a “one size fits all” message are over! Event and trade show marketers are getting more and more savvy on how to use audience intelligence to craft effective messages to drive participation. 

On this week’s #Expochat, set for Nov. 14 at 1 p.m. ET, join Terence Donnelly of Experient and other experts, as we address the following questions:

  • What are the current methods of marketing events to audiences?
  • How can these marketing methods be augmented to be more personalized to their audiences?
  • Associations have a treasure trove of member data. How can this be leveraged in event marketing?
  • What are all the sources of audience intelligence that can be used to personalize messaging?
  • Why is audience behavioral data so important when personalizing your message?
  • How does GDPR impact personalized marketing efforts? What are the risks?
  • What are some things event marketers can do now to start personalizing messaging?

WhenNov. 14, 2018 – 1 p.m. ET

WhereUse hashtag #Expochat and any Twitter chat tool! (Tweetchat, for example)

NEW: Come to the chat with questions about anything trade show-related. We will use our community to address your issues or maybe even hook you up with some help.

What is #EXPOCHAT?

Expochat is a Twitter-based conversation on topics related to the trade show industry. It takes place most Wednesdays at 1:00 p.m. Eastern Time (new time slot) and tackles a single topic each week - a recurring pain point, innovative ideas, evolution of the industry, best practices, and what works. Expochat is alternately moderated by four industry thought leaders: Stephanie Selesnick (International Trade Information, Inc.), Terence Donnelly (Experient), Michelle Bruno (Bruno Group Signature Services) and Michael Doane (CadmiumCD).

Expochat has been reformatted from previous years. The discussion (new format) will last a very fast-paced 30 minutes, followed by 15 minutes during which participants may ask questions of the group on any topic. To participate, sign up on Twitter.com and follow the #Expochat hashtag at the appointed time. Questions will be identified as Q1, Q2, etc. Responses from participants should be written as A1, A2, etc. Tools like Tweetchat.io and others can make it easier to participate. Ideas are welcome on Expochat but commercialism is not.

Trade Show News Network, the leading online exhibition industry news resource, sponsors the chat, and topics are listed in advance on TSNN.com. Reminders will be tweeted out prior to each week's discussion, but if you miss a chat, Storify transcripts will be available on TSNN after each chat. We gladly accept requests for topics at expochat@tsnn.com. Guest moderators are also welcome. #Expochat, now in its fourth year, works because the community supports it. Join us for the best live conversations about the industry that signs your paycheck. Rants welcome.

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