Join Us For Expochat: All About Event Marketing in 2020
January 16, 2020
Are you using the latest marketing tactics to promote your event? Are you sure? Is print finally, officially dead or still practical? What about email? Where’s the line between too much or too little communication? Successful event marketing can be a rapidly moving target, so let’s kick off the new year (and a new decade!) by discussing the latest opportunities to reach and connect with your audiences.
Join us on Wednesday, Jan. 22 at 1 p.m. ET, when Elizabeth Johnson, principal of glee Content Marketing, will lead a discussion about the latest event marketing tools, strategies and more by asking the following questions:
1. What are the positives (i.e., what do you like about what’s happening) in event marketing in 2020? Do you have any examples of specific trade shows that are getting it right?
2. What marketing and/or communications strategies should event marketers be using in today’s business universe?
3. What are some new technologies that event marketers can use to reach their audiences and/or find new ones?
4. Are there strategies or tools that you’ve seen outside of the B2C or B2B event world that event marketers could employ?
5. Outsourcing marketing or keeping it in house: What are the benefits of each?
6. What should event marketers absolutely stop doing and why?
Held most Wednesdays at 1 p.m. ET, #Expochat is an hour-long Twitter-based conversation covering top-of-mind topics related to the trade show industry. Sponsored by TSNN and alternately moderated by seven industry thought leaders, including Stephanie Selesnick of International Trade Information; Michael Doane with CadmiumCD; Elizabeth Johnson with glee Content Marketing; trade show expert and author Marlys Arnold; and Bill McGlade and Rich Vallaster from Personify Corp, #Expochat tackles a single topic each week – a recurring pain point, innovative ideas, evolution of the industry, best practices and what doesn’t work.
To participate, sign up on Twitter and follow the #Expochat hashtag at the appointed time. Questions will be identified as Q1, Q2, etc., and responses from participants should be written as A1, A2, etc. Twitter chat tools such as Tweetchat and others can make it easier to participate. Ideas are welcome on Expochat but commercialism is not.
Upcoming topics are listed in advance on our website and reminders will be tweeted out prior to each week’s discussion. If you miss a chat, transcripts will be available on TSNN.com after each chat. We gladly accept requests for topics by emailing Arlene Shows, TSNN marketing manager at ashows@tarsusus.com.
Join us for the best live conversations about the industry that signs your paycheck. Rants welcome!
To learn more about #Expochat and to view our past chats, go here.
Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on Twitter, Facebook, LinkedIn and Instagram!
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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