Macau MICE Participants Up 39 Percent in Q3

December 4, 2011

The number of overall MICE participants in Macau reached 507,661 in the third quarter – a jump of 39 percent, compared with the same time year. A total of 236 MICE events took place in the third quarter, down by 87 events year-on-year according to the latest numbers from territory’s Statistics and Census Service (DSEC).

The DSEC reported 52 percent of all MICE events held fall into the “commerce, trade & technology” category. Fifteen of the 236 events were exhibitions – attracting 483,934 attendees, which accounted for 95 percent of the quarter’s total. Third quarter data was collected from 12 exhibition organisers of which 9 were local companies.

In the nine months of the first three quarters of 2011, 771 MICE events were held, down by 248 from the same period last year, but the number of overall participants was 755,324, up 29 percent year-on-year.

Add new comment

Image CAPTCHA

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!