Malaysia CVB Makes Several New Marketing/Sales Initiatives; Scores Record Attendance at Auditors Show
October 24, 2011
Not only did the Malaysia Convention and Exhibition Bureau (MyCEB) recently launch the first phase of its Web site and a new QR Code at IMEX America, but also it scored record numbers at the Institute of Internal Auditors International Conference 2011 in July in Kuala Lumpur.
The Web site and QR code initiatives were launched as an integral part of the Bureau's strategic efforts to compete on the international business events arena more effectively, according to MyCEB officials.
“The introduction of our user-friendly Web site and QR Code are crucial for us to drive our communications and ever evolving business development program,” said Zulkefli Hj Sharif, Chief Executive Officer of MyCEB,
He added, “This is in line with our aspiration to be recognized as Asia’s model bureau by stepping up to offer a seamless experience for meeting planners and providing the leading edge in terms of professionalism, best practices and business impact.”
Also presented to the media for the first time was the MyCEB QR code, which directs user to the website for instant access when scanned with a smart-phone QR reader.
Ms Ho explained, “The MyCEB QR code was designed to be easily recognised with a link to Malaysia’s global icon, the PETRONAS Twin Towers. Juxtaposing red on blue and black, it stands out among traditional QR Codes, which gives it a unique identity.”
The MyCEB Web site and QR code were developed in collaboration with Tribal DDB (Malaysia), an established full service digital creative agency under the Omnicom Group globally.
Next steps, according to MyCEB, will see the Web site’s integration with a Customer Relationship Programme. Besides enhancing service delivery to meet individual needs of meeting and event planners, a platform for information exchange and interactive product search, plus the Request for Proposals tool also will be created, according to MyCEB officials.
More good news for MyCEB was the recent 70th IIA International Conference 2011 hosted by theInstitute of Internal Auditors Malaysia at the Kuala Lumpur Convention Centre, which scored 2,200 attendees.
The Florida-based IIA 2011 conference was the first in Asia and registered a record-breaking attendance for a conference held outside the USA.
“Our partnership with the IIA Malaysia has made this event possible and a success. Their resources on the ground provided a high level of professionalism,” said Augusto Baeta, director of International Conferences for the IIA. “From a meeting planner’s perspective, the local vendors were of high quality.”
He added, “Hosting the event at the Kuala Lumpur Convention Centre was also a key to our success. Not only it is a world-class facility, the staff support was outstanding. Furthermore, the support from the Malaysian government also played a large role in the success by helping to promote the event and to bring stature to the programme by attending and participating as key speakers.”
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las Vegas Hotel & Casino recently completed a $63M redesign and remodel of its 1,830 guest rooms and 155 suites.
Down the street, Bellagio Las Vegas is sporting renovated rooms in the Spa Tower with sunrise-inspired decor and luxurious soaking tubs in Premier King rooms after a $110-million transformation.
Reinvented Luxury Experiences
The Luxury Meetings District, made up of Bellagio Las Vegas, ARIA Resort & Casino, Vdara Hotel & Spa, The Cosmopolitan of Las Vegas, Park MGM and NoMad Las Vegas, is now more connected than ever before. A new interior walkway opened this October for a seamless attendee experience – connecting Vdara, Bellagio, and The Cosmopolitan of Las Vegas, guests can now walk from Park MGM to Bellagio in around 15 minutes.
New on the scene in the Luxury Meetings District is Cathedrale at ARIA, TAO Group’s upscale establishment specializing in exquisite French-Mediterranean cuisine offering elevated private dining experiences that opened in May.
Heralded by World’s Best 50 Restaurants, GQ and VOGUE, LPM at The Cosmopolitan of Las Vegas is opening this fall and will deliver its signature spontaneity and imaginative celebration of France’s Mediterranean cuisine, art, and culture to the unique luxury resort in impeccable fashion.
A “New Wave for Mandalay Bay
A new wave of enhancements and experiences has arrived at Mandalay Bay Resort and Casino, including Flanker Kitchen + Sports Bar, an 8,445-square-foot restaurant that opened this June, perfect for pre- and post-game eats and drinks. Event planner’s favorite, Chef Michael Mina’s StripSteak, received a full renovation and now includes one of the largest private dining rooms on The Strip. Retro by Voltaggio debuts a one-year residency with a fun take on pop culture of the 80s and 90s with classic American dishes. An exciting addition planned for 2024 is Swingers, a 40,000-square-foot oasis of street food, miniature golf and art at Mandalay Bay.
Most exciting for meeting planners, the 2.1 million-square-foot Mandalay Bay Convention Center is undergoing a complete refresh, with lightened space, added eye-catching art, and improved technology infrastructure for even more flexible space. Energy-efficient digital signage now leads the way with faster internet speeds and new AV options.
From renovated guest rooms and meeting spaces to celebrated dining options and dedicated teams, MGM Resorts is dedicated to delivering exceptional and innovative meeting experiences.
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