Marketplace Events Purchases Minnesota Home & Patio Show

June 20, 2018

It’s been a busy year so far for Marketplace Events, which been actively acquiring even more home and garden shows to add to its already extensive consumer event portfolio, including its most recent purchase of the Minnesota Home & Patio Show from Cenaiko Productions.

The four-day show, which celebrates its 40thanniversary in 2019, runs annually in February at the Saint Paul RiverCentre in St. Paul, Minn.  

Marketplace Events already operates four other shows in the Minneapolis/St. Paul market including two holiday shows and two other home shows.

“Of the 32 markets in which we operate, Minneapolis is among the very best,” said Tom Baugh, CEO of Marketplace Events, which is known as the largest producer of B2C home shows in North America. 

He continued, “We have a great sales team based in Minneapolis and the majority of our U.S. marketing team is also located here. Adding the St. Paul event was an easy decision. We look forward to ramping up quickly.”

Led by Show Manager Lauren Wallerius, the Minnesota Home & Patio Show will be run by the same team that runs the Minneapolis Home + Remodeling Show, held in January at U.S. Bank Stadium, and the long-running Minneapolis Home + Garden Show, held in February at the Minneapolis Convention Center.   

This is the fourth acquisition of the year for Marketplace Events, which purchased two shows in Seattle and Tacoma in June; three Atlanta shows in early May and two shows in Montreal, which were announced in February. 

The company has acquired or launched 26 shows since being purchased by Sentinel Capital Partners in February 2016 and currently produces 42 consumer home shows in the U.S., 16 in Canada and nine holiday shows.

According to Baugh, MPE’s new parent company has been supportive of its strategic buying spree. 

“We are vigilant about business development and work hard to maintain a deep understanding of what’s happening in the top 150 North American consumer show markets,” Baugh said.

He continued, “Marketplace Events is currently expanding into home and holiday consumer show markets (existing or new to MPE) where we see opportunities to improve customer value. When we get that right, growth (intrinsic and commercial) always follows. MPE’s acquisition pipeline is robust and most important, our track record of growing what we’ve acquired is impressive. Bottom line: MPE is proving consumer home and holiday shows can be successfully scaled. With so much opportunity in front of us, it’s an exciting and busy time for our company.”

 

Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE & engage with us on TwitterFacebookLinkedIn & Instagram!

Add new comment

Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.