People News: Connect, VISIT Milwaukee, Fern Expo and More Welcome Fresh Faces and Seasoned Pros

February 27, 2024

The U.S. trade show industry is continuing its steady pace of hiring and promoting, with event-related companies boosting and appointing staff as business forecasts signal a positive outlook for the year ahead. Here’s our monthly recap of new hires and promotions.

Connect 

Matt Johnson has been promoted to managing director of meetings, events, travel and tourism industry leader Connect, which was acquired by Informa in 2023 and is now part of Informa Connect. A part of the Connect team for nearly 19 years, he is responsible for spearheading new initiatives to best serve customers through engaging business development and networking opportunities via Connect’s live events and BizBash’s industry-leading editorial content. Most recently, he served as President of BizBash and COO at Connect. 

VISIT Milwaukee

As vice president of communications and advocacy for VISIT Milwaukee, Claire Koenig will continue to oversee the company’s internal and external communications, its government affairs work and now its community engagement and DEI strategies. An award-winning communications leader, she started with the CVB as its communications manager in 2017, and prior to that, worked as a journalist. 

Tony Snell Rodriguez was tapped to serve as the organization’s first-ever director of community engagement and inclusion. He started with the CVB in 2017 as its volunteer coordinator after serving as a volunteer for two years, and before that, worked in the hospitality industry in food and beverage management. 

Fern Expo

Leading trade show and expo services provider Fern Expo recently welcomed Eric Hoffend as vice president of business development, focused on the Las Vegas market, private and association events and company growth strategies. He will be responsible for driving business development, expanding market presence and enhancing customer relations. 

A 20-year event industry veteran, Hoffend is known for his innovative work with industry-leading trade shows in the Las Vegas region and international work servicing events in cities including Beijing, Shanghai, Abu Dhabi and Dubai. A CEM, he is also an instructor for IAEE.   

Cobb-Marietta Coliseum & Exhibit Hall Authority

At Cobb-Marietta Coliseum & Exhibit Hall Authority, Bassem Maarouf has been promoted to director of food and beverage, responsible for providing strategic leadership and execution of the company’s food and beverage concepts. A 26-year veteran of the organization, which he initially joined as a banquet server, Maarouf most recently served as banquet manager.

Kristin Evans was hired as the director of administration for the Cobb Galleria Centre, Cobb Energy Performing Arts Centre and Galleria Specialty Shops, tasked with working on implementation and management of projects, procurement, contract compliance and risk management. Bringing 27 years of event experience to her new role, Evans joins the Authority from Kennesaw State University, where she held several roles within the leadership team in the Department of Events and Venue Management over the last 12 years.

Synergy Design Group 

Synergy Design Group, an international exhibit design company for trade shows and branded interiors based in Greater New Orleans, has welcomed Eric Shaffer as strategic account director. Bringing more than 25 years of creative consulting experience in the trade show and live events industry to his new position, his most recent roles included several positions with the Syand Corp. 

Visit Baton Rouge

As leisure sales manager at Visit Baton Rouge, Marie Stagg works with tour operators, wholesalers, online travel agencies and travel agents to expand the domestic and international tour/travel market. A Certified Tourism Professional, she joined the organization with 11 years of tourism and hospitality experience, previously serving as the director of sales at the Louisiana Office of Tourism. 

As destination sales manager, Sydney Harris oversees the marketing and sales efforts targeting the educational and sorority/fraternity markets. She previously held a supervisory position at Baton Rouge Metropolitan Airport’s American Airlines before joining Enterprise. 

Sarah Noles and Elise Tauzin recently joined as destination experience managers, responsible for playing a pivotal role in ensuring exceptional services for clients and enhancing the overall visitor experience in Baton Rouge, including managing visitor materials and collateral, conducting site visits, overseeing promotional items and crafting engaging itineraries. 

Noles brings more than 10 years of experience spanning retail management with a focus on business operations, process development, continuing education and staff training, marketing and human resources, while Tauzin brings a decade of experience in various industries, including healthcare, automotive and traditional media. 

Exhibitor Group

Trade show and corporate event marketing education provider, Exhibitor Group, tapped Chris Bruce as its new CTSM portfolio manager, responsible for supporting Certified Trade Show Marketer candidates through their portfolio requirements, strengthening the portfolio advisor community, executing portfolio reviews and refining portfolio processes and procedures. Bruce has worked as a trade show and project manager for the last 20 years.  

GlobalMeet

Premium webcasting solution and virtual event leader GlobalMeet has a new CEO. Pivotal Group, the company’s private equity sponsor, recently tapped tech industry veteran Kim Niederman to drive GlobalMeet’s technology and digital events expansion. He previously served in a variety of leadership roles, including president at 8x8 and CEO roles at FreeWave Technologies, Anagran and LongBoard, along with senior executive positions at Polycom and Cisco.

Big Red M

Association sales, research and consulting firm Big Red M (BRM) tapped association industry veteran KiKi L’Italien as its new vice president of marketing and community engagement. Bringing more than 22 years of experience and a diverse range of roles within the association industry, including 11 years as a chief strategist, L’Italien is also editor-in-chief of the Association Chat brand, which includes a podcast, blog, special events, education and an online community.

Atlanta Convention & Visitors Bureau

As the Atlanta Convention & Visitors Bureau’s new vice president of public relations, corporate events and membership, Heather Kirksey will lead the membership and events team in addition to the organization’s public relations department. She will oversee member relations along with production of the organization’s corporate events, including its annual meeting, Atlanta Hospitality Hall of Fame induction ceremony and quarterly member networking events. Kirksey joined ACVB in 2014 as public relations manager and has served as its director of public relations since 2016.  

Jon Herr joined ACVB as citywide sales executive, responsible for selling and marketing Atlanta as a destination for prospective trade shows and group meetings, and for generating leads and subsequent bookings for trade show and national account sales requiring 1,201 rooms or greater on peak night. He previously served as senior sales manager at Waldorf Astoria Atlanta Buckhead.

Haewon Jang was recently appointed international tourism sales manager, tasked with promoting Atlanta globally as a top tourism destination, focusing on servicing and expanding Asian inbound visitation markets. She will also coordinate international trade shows, sales missions and familiarization tours. 

Visit Myrtle Beach 

Zavier Jones has joined Visit Myrtle Beach as group sales experience coordinator, responsible for collaborating with the group sales team to create memorable experiences for meeting and event planners during destination and venue site inspections and familiarization (FAM) tours, as well as during meetings or events held within the Myrtle Beach area. He brings valuable hospitality experience to the CVB’s team, having previously worked for Hilton Hotels and Resorts as a sales coordinator. 

Sphere Entertainment

Sphere Entertainment Co. recently named Jennifer Koester president of Sphere Business Operations, tasked with leading the strategy and execution of all business aspects of Sphere, a next-generation entertainment medium and venue that opened in Las Vegas in September 2023. Most recently, Koester worked at Google as managing director, Americas strategic alliances, global partnerships at Google Commercial Operations, and prior to that, as director, telecommunications and video distributors, global partnerships.

Louisville Tourism

At Louisville Tourism, Rebekah Courtney has been promoted from convention sales manager to national sales manager, responsible for selling Louisville to groups utilizing 301 peak night hotel rooms and above for the corporate, agricultural, fraternal and veteran convention segments.  

Emily Yarbrough was promoted from convention sales assistant to strategic alliance coordinator, where she will serve as the primary point of contact for new Louisville Tourism partners and 78 Social members providing extranet training, facilitating community connections, managing databases and organizing events. Yarbrough joined Louisville Tourism in 2022.

Have some trade show-related people news to share? Please send announcements and high-resolution headshots to lisa.savas@informa.com.

 

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on LinkedIn!

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.