Personify Acquires Events Management and Optimization Platform a2z, Inc.

November 29, 2018

In a significant mergers and acquisitions deal on the supplier side of the trade show industry, Personify, a provider of technology solutions for associations and non-profit organizations, has acquired a2z, Inc., an award-winning events management and optimization platform for event planners and show organizers.

The acquisition provides Personify and a2z clients with an enhanced constituent experience, improved productivity in back office processes and increased connectivity with their members, donors and event attendees, according to company officials.

“I am delighted to have a2z join the Personify family and provide our clients with a more integrated experience,” said Eric Thurston, president and CEO of Personify.

He added, “The combination of Personify and a2z events provides an unrivaled set of solutions for delivering value across channels—making every interaction matter.”

To excel in today’s crowded marketplace, constituent experiences must be memorable and rewarding across every interaction, whether at in-person events, online or mobile.

a2z is a leading event management platform that enables organizations to create lasting relationships and grow revenue while delivering compelling experiences across channels.

With more than 400 customers, including many existing Personify clients, a2z shares Personify’s commitment to a superior client experience with high retention rates and impressive satisfaction rankings.

“Personify is the long-standing leader in technology solutions,” said Rajiv Jain, CEO, a2z. “As a part of Personify, we see an extraordinary opportunity to further accelerate our momentum and deliver combined value to organizations around the world.”

The acquisition of a2z demonstrates Personify’s commitment to continue its investment in market-leading, innovative solutions and building a portfolio based on client needs. Event and show organizers everywhere will benefit from award-winning event management technology that is tightly integrated with the Personify platform to provide a holistic view of constituents and drive actionable insights.

With the acquisition now closed, Jain will continue to lead the a2z team as part of the Personify Events business, reporting to Eric Thurston.

Association technology leaders, show organizers and team members can experience the new software Dec. 4-5 at the Personify booth #247 during the 2018 American Society of Association Executives (ASAE) Technology Meeting and Expo in National Harbor, Maryland and at the International Association of Exhibitions and Events (IAEE) show for shows, Expo! Expo!, on Dec.  11-13 in New Orleans.

Vista Point Advisors, a San Francisco-based boutique investment bank, acted as the exclusive financial advisor to a2z, Inc.

 

Add new comment

Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.