Reed Exhibitions Grows Korean Presence by Acquiring Four Key Trade Shows
June 7, 2016
Reed Exhibitions continues to expand its presence in South Korea. The world-leading events organizer recently announced its acquisition of the Electronics Manufacturing Korea show and three of the Home Table Deco Fairs held across multiple cities in the country.
The events have been acquired from K.Fairs, a highly regarded trade fair organizer in Korea, with whom Reed had already partnered in 2014 to organize Kormarine, Korea's largest international maritime industry event.
The acquisition introduces four new exhibitions to Reed's growing global portfolio of electronics manufacturing and home decoration events. Electronics Manufacturing Korea (EMK) is Korea's largest electronics manufacturing exhibition. It showcases equipment, materials and technologies for the electronics manufacturing industry at Seoul each year.
The Home Table Deco Fair (HTD Fair) is a major event in the home décor industry. It is held across multiple locations, including Daegu, Busan and Seoul, profiling the latest premium home styling trends and showcasing a wide array of luxury brands to business leaders, homeowners, buyers, decorators and designers from all over the world.
Reed Exhibitions Asia-Pacific President Paul Beh said, "These acquisitions are very much in line with our efforts to reinforce Reed's intent and capacity to grow in Korea."
He added, "As one of the largest economies in Asia, we recognize the significant potential of this country and will rapidly expand our presence even further in future. We see attractive prospects for EMK and HTD Fair, and we'll work as hard as we can to further enhance the prospects of these shows as they join the Reed family of events."
CEO of K.Fairs, SK Hong, commented, “K.Fairs has always strived very hard to create trade shows that are great experiences for the participants and that deliver high value for each of the stakeholder interests we serve. That's why EMK and HTD Fair have been so successful. We're excited to progress these shows to the next level, through Reed Exhibitions, which, I firmly believe, is the ideal partner to help us enhance the excellent value we deliver to our customers."
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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