Schedule, Manage and Analyze Strategic Meetings at Events with Jifflenow

December 20, 2018

Meeting scheduling can be the bane of an event planner’s existence. Anyone who has ever tried to coordinate multiple schedules in order to book meetings or demos at trade shows or conferences knows how difficult it can be – the phrase “herding cats” springs to mind. 

It’s equally difficult to show the value of these meetings and how they influence sales pipeline and revenue generation. Jifflenow aims to solve both of these problems with its meeting automation platform (MAP).

“Enterprises are looking beyond lead generation at events and have been asking for solutions to influence revenue opportunities by increasing the number and quality of strategic B2B meetings,” said Hari Shetty, Jifflenow founder and CEO.

Increasing Engagement Through Automation

Automation is a key driver behind many types of software adoption these days. Automating business processes reduces the amount of time staff need to spend on tasks, decreases the risk of error and increases overall productivity and efficiency. In the case of MAP software, that means automation of workflows associated with meetings: scheduling, management, analysis and follow-up. 

Effectively, a comprehensive MAP should eliminate the hassle that comes with scheduling meetings manually or through a semi-automated process. Equally importantly (and perhaps more important in the mind of the CMO who needs to show return on investment), it should increase the number and quality of strategic meetings that advance sales cycle or business outcomes.

Shetty stated that from Jifflenow’s observations, using MAP software like Jifflenow Event Meetings can increase the volume of B2B meetings between 40-200 percent for enterprise customers. 

Jifflenow increases engagement by putting the necessary information at the fingertips of all relevant parties. The planner has access to a central meetings calendar. Sales reps can set meetings without worrying if someone else is already using the meeting room that has the demo machine in it. 

Going Beyond Simple Scheduling

The platform goes beyond simple scheduling. Documents specific to each meeting can be easily uploaded and shared in meeting invitations. Emails and surveys can be created and sent. In essence, details can be customized to ensure everything runs smoothly onsite – and that people are followed up with after the event. 

Planners can see everything they need in a visual dashboard view that includes check-in summaries, survey responses, meeting types and any influenced revenue associated with each meeting or customer. Reporting templates are built in, but planners can also build their own to get exactly the information they need. 

“Jifflenow took my team from spreadsheets and calendar conflicts to an automated, quick and easy process of scheduling and managing sales meetings,” said Michele Feria, senior global marketing manager at Silicon Labs. 

She added, “Jifflenow has saved my Sales and Marketing teams many hours of time and stress. Jifflenow Event Meetings is easy to use, requires little training and the on-demand reporting feature allows us to track ROI.”

In November, Jifflenow launched three add-ons to improve event workflows and reporting:

  • Jifflenow Staff Scheduler organizes the management of hundreds of staff resources at events through the ability to create agendas, manage workgroups and schedule staff to activities and locations. 
  • Jifflenow Mobile App, available in the Apple App Store and Google Play, brings Jifflenow’s key features to iOS and Android devices to schedule and manage meetings on-the-go or on the show floor.
  • Jifflenow Meeting Insights provides an analytics dashboard for in-depth reporting on influenced revenue by event, room utilization, leaderboards, trending topics, total hours in meetings and more.

Integration Enables Full-Funnel Marketing

The ability to connect to the rest of the marketing and sales technology stack is also key to the success of any event technology today. Ravi Chalaka, CMO of Jifflenow, says that integrating with all of the components that comprise an event-related business ecosystem is a high priority for the company. 

The platform integrates with Salesforce, Marketo, event registration and badge scanning software to streamline the entire event process and enable full-funnel marketing and lead tracking. Chalaka noted that the platform’s Salesforce integration is completely seamless — customers can schedule a Jifflenow meeting directly from within

Jifflenow is used by corporations including Accenture, Appirio, Citrix, Dell EMC, Fujitsu, HP, Intel, Microsoft, Salesforce and SAP. The company also offers a solution specifically designed for Executive Briefing Centers. 

To learn more about Jifflenow or to schedule a demo, go HERE.


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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.