Schedule, Manage and Analyze Strategic Meetings at Events with Jifflenow

December 20, 2018

Meeting scheduling can be the bane of an event planner’s existence. Anyone who has ever tried to coordinate multiple schedules in order to book meetings or demos at trade shows or conferences knows how difficult it can be – the phrase “herding cats” springs to mind. 

It’s equally difficult to show the value of these meetings and how they influence sales pipeline and revenue generation. Jifflenow aims to solve both of these problems with its meeting automation platform (MAP).

“Enterprises are looking beyond lead generation at events and have been asking for solutions to influence revenue opportunities by increasing the number and quality of strategic B2B meetings,” said Hari Shetty, Jifflenow founder and CEO.

Increasing Engagement Through Automation

Automation is a key driver behind many types of software adoption these days. Automating business processes reduces the amount of time staff need to spend on tasks, decreases the risk of error and increases overall productivity and efficiency. In the case of MAP software, that means automation of workflows associated with meetings: scheduling, management, analysis and follow-up. 

Effectively, a comprehensive MAP should eliminate the hassle that comes with scheduling meetings manually or through a semi-automated process. Equally importantly (and perhaps more important in the mind of the CMO who needs to show return on investment), it should increase the number and quality of strategic meetings that advance sales cycle or business outcomes.

Shetty stated that from Jifflenow’s observations, using MAP software like Jifflenow Event Meetings can increase the volume of B2B meetings between 40-200 percent for enterprise customers. 

Jifflenow increases engagement by putting the necessary information at the fingertips of all relevant parties. The planner has access to a central meetings calendar. Sales reps can set meetings without worrying if someone else is already using the meeting room that has the demo machine in it. 

Going Beyond Simple Scheduling

The platform goes beyond simple scheduling. Documents specific to each meeting can be easily uploaded and shared in meeting invitations. Emails and surveys can be created and sent. In essence, details can be customized to ensure everything runs smoothly onsite – and that people are followed up with after the event. 

Planners can see everything they need in a visual dashboard view that includes check-in summaries, survey responses, meeting types and any influenced revenue associated with each meeting or customer. Reporting templates are built in, but planners can also build their own to get exactly the information they need. 

“Jifflenow took my team from spreadsheets and calendar conflicts to an automated, quick and easy process of scheduling and managing sales meetings,” said Michele Feria, senior global marketing manager at Silicon Labs. 

She added, “Jifflenow has saved my Sales and Marketing teams many hours of time and stress. Jifflenow Event Meetings is easy to use, requires little training and the on-demand reporting feature allows us to track ROI.”

In November, Jifflenow launched three add-ons to improve event workflows and reporting:

  • Jifflenow Staff Scheduler organizes the management of hundreds of staff resources at events through the ability to create agendas, manage workgroups and schedule staff to activities and locations. 
  • Jifflenow Mobile App, available in the Apple App Store and Google Play, brings Jifflenow’s key features to iOS and Android devices to schedule and manage meetings on-the-go or on the show floor.
  • Jifflenow Meeting Insights provides an analytics dashboard for in-depth reporting on influenced revenue by event, room utilization, leaderboards, trending topics, total hours in meetings and more.

Integration Enables Full-Funnel Marketing

The ability to connect to the rest of the marketing and sales technology stack is also key to the success of any event technology today. Ravi Chalaka, CMO of Jifflenow, says that integrating with all of the components that comprise an event-related business ecosystem is a high priority for the company. 

The platform integrates with Salesforce, Marketo, event registration and badge scanning software to streamline the entire event process and enable full-funnel marketing and lead tracking. Chalaka noted that the platform’s Salesforce integration is completely seamless — customers can schedule a Jifflenow meeting directly from within Salesforce.com.

Jifflenow is used by corporations including Accenture, Appirio, Citrix, Dell EMC, Fujitsu, HP, Intel, Microsoft, Salesforce and SAP. The company also offers a solution specifically designed for Executive Briefing Centers. 

To learn more about Jifflenow or to schedule a demo, go HERE.

 

Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE & engage with us on Twitter, FacebookLinkedIn & Instagram!

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact