Shenyang New World EXPO Opens Its Doors in Northeast China

March 21, 2017

The Shenyang New World EXPO opened to glowing accolades March 1.

Located in Liaoning province’s capital city, EXPO is positioned to become an exhibition and meeting industry magnet for China’s northeastern geographical region consisting of the provinces of Liaoning, Jilin and Heilongjiang, according to venue officials.

The opening event was the 2017 DPES Sign and LED Expo China - Shenyang held March 1-3.

As the venue’s first trade show, buyers primarily from Northeast China viewed current digital, printing, signage and engraving equipment, systems and technology.

The event, including more than 200 exhibiting companies, hosted some 8,057 buyers and visitors. The exhibition licensed 16,820 sqm of space in EXPO’s 20,095 sqm Hall 4 and was organized by Guangzhou Xuanhua Exhibition Co. Ltd.

EXPO’s second exhibition was the 19th Northeast International Dental Equipment & Affiliated Facilities Exhibition and Symposium on Oral Health organized by Liaoning Northern Exhibition Co., Ltd. The event was open March 16-19 and attracted 39,207 buyers and visitors during the four days.

It included a conference, which utilized 13 of EXPO’s 17 meeting rooms. Using all of the 20,095 sqm Hall 4 for the very high standard exhibition, the organizer also used an additional 834 sqm of conference space, including half of EXPO’s 1,647 sqm Convention Hall.

LI Zhi Song, general manager of Liaoning Northern Exhibition Co., Ltd. said, “We are most pleased with the results of our first exhibition at EXPO. We have waited patiently for the addition of this international standard venue to open and enhance the opportunity for Shenyang and the region to grow its exhibition business and achieve a higher standard of presentation. I am confident that EXPO will lead in the region to attract new business and add greatly to its economy.”

Closely following is EXPO’s third exhibition, again organized by Liaoning Northern Exhibition Co., Ltd. It will be the 23rd Northeast Shenyang International Architectural Decoration Exhibition to be held this week, March 23-25.

EXPO General Manager Diane CHEN expressed enormous satisfaction with EXPO’s staff and the functionality of the venue saying, “We are now very confident that EXPO will serve Shenyang and Liaoning province in many ways to enhance the quality of the meeting and exhibition industry while addressing the State Council’s industry reforms called for in 2015.”

Shenyang New World EXPO (Management) Ltd. (SML) is EXPO’s private professional management and operating company. SML is a sister company to Hong Kong Convention and Exhibition Centre (Management) Ltd. SML is under contract with New World China Land (Shenyang) Ltd, the multi-use project owner which also includes 2 hotels, the K11 Art Mall, and 3 serviced apartment towers. To be added at a later date will be 2 office towers.

 

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Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? 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As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. 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Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.