Tarsus Expands Southeast Asian Portfolio with Cambodia, Myanmar-based Shows
Adding to its expanding portfolio in Southeast Asia, U.K.-based Tarsus Group acquired 50 percent of the AMB Group via a joint venture vehicle - AMB Tarsus Exhibitions Sdn. Bhd. - from Andrew Siow and Richard Yew.
“AMBT is an excellent strategic acquisition and allows Tarsus to build scale in South East Asia with an entrepreneurial partner,” said Tarsus Group Managing Director Douglas Emslie.
He added, “Many of the ASEAN economies are growing strongly and the AMBT joint venture will offer us first-mover advantage in some key sectors in these exciting markets.”
Established in 1996, the AMB Group is a major Southeast Asian exhibition organizer, with a significant presence in Myanmar and Cambodia and a growing business in the region.
The company has built up a portfolio of market leading exhibitions and conferences in some of Tarsus’ key strategic sectors with the largest focused on building, infrastructure, automotive and food processing.
AMB Group’s shows in Myanmar and Cambodia include MyanFood and Cambuild, respectively.
The acquisition adds to Tarsus’ existing assets in the region, such as Indonesia - PT Infrastructure Asia and the replication of two Tarsus brands, GESS Indonesia and Table and Home Indonesia.
Tarsus intends to scale up AMBT’s existing events and launch new exhibitions in its existing markets, according to company officials.
As part of its accelerated replication program Tarsus also expects to be able to introduce a number of its leading brands into AMBT’s markets of Malaysia, Myanmar and Cambodia. Tarsus also will assist AMBT to access Indonesia by utilizing the Group’s existing infrastructure in that market.
Andrew Siow and Richard Yew, who have 30 years’ experience in the trade show industry, will continue to manage the business.
“I have known Andrew Siow for over 20 years and he and Richard have an excellent track record in launching and developing events in the region,” Emslie said.
He added, “Their expertise will add significant strength and depth to the Group’s operations in South East Asia. We expect there to be compelling opportunities to replicate Tarsus’ leading brands into AMBT’s geographic footprint.”