Trade Show Expert Launches Online Exhibit Marketers Academy

October 23, 2019

More than half of exhibiting companies don’t provide training for their exhibit staff, and as many as 86 percent of staffers have never received even one hour of training, according to trade show industry studies conducted by CEIRand Exhibit Surveys Inc., respectively. 

To address this disconnect, trade show marketing expert and author Marlys Arnold has launched Exhibit Marketers Academy, an online library of comprehensive trade show training classes. Designed specifically for exhibitors, these courses can be accessed anytime and anywhere from one’s tablet, smartphone or computer. 

Featuring interactive self-study tools for exhibitors of all sizes and industries, this user-friendly, step-by-step curriculum is filled with proven principles and real-world examples. It also includes an easy-to-follow blueprint that exhibitors can implement immediately, according to Arnold.

“The unique environment of a trade show requires focused education to master, even for a long-time marketing or sales professional,” Arnold said. “Often, exhibit managers don’t realize they need help educating their staff, or even if they do, are not sure where to find quality education. The Exhibit Marketers Academy levels that playing field for exhibitors of all sizes and budgets.” 


Academy courses include setting goals and researching trade shows, exhibit theme and design, creative promotions, and lead management and ROI, with more topics including time management and media relations to be released in the coming months, she added.

Exhibitors can choose to purchase the courses a la carte for $97 each or the entire ExhibitorEd Success System in a bundle for $397. All include ongoing, expiration-free access.

A trade show marketing consultant and trainer who has worked as both an exhibitor and a show manager, Arnold offers a unique perspective on trade shows that has informed her more than two decades working with exhibitors and show organizers across the country. She is the author of “Build a Better Trade Show Image” and “Exhibit Design That Works,” as well as the host of the Trade Show Insights blog/podcast.

“Being successful in the booth isn’t automatic,” Arnold said. “Just like you’re not ready to drive on the freeway the first time behind the wheel, or play a concert the first time you sit down at a piano, no one should be thrown into a trade show booth without appropriate education.”

She added, “These tools teach the ‘whys’ behind the ‘hows’ of trade show marketing so you can enhance your presentation at shows, eliminate costly mistakes and increase your results.”

Learn more about Exhibit Marketers Academy here.


Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on TwitterFacebookLinkedIn and Instagram!

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.