Visit Anaheim Taps Mike Waterman as Its New President & CEO

April 10, 2024

Visit Anaheim, the official destination marketing organization (DMO) for Anaheim, Calif., has appointed Mike Waterman as its new president and CEO, effective April 29. A hospitality industry veteran with more than 30 years of leadership and sales experience, Waterman comes to Anaheim from Visit Orlando, where he previously served as chief sales officer.

Upon assuming the helm of Visit Anaheim, Waterman will be responsible for developing, directing and overseeing the CVB as well as leading its efforts to draw conventions and visitors to the Anaheim area to bring economic growth to the community. 

“I am honored and excited to accept this amazing opportunity,” Waterman said. “My wife and I raised our family in Southern California and are very much looking forward to this next chapter. I am eager to work with the talented Visit Anaheim team and its local stakeholders to fulfill our mission and create new economic opportunities for the community.”

Prior to his almost five-year tenure at Visit Orlando, Waterman was the president and CEO of the Greater Houston Convention and Visitors Bureau (GHCVB), aka Visit Houston, a role he held for more than four years. 

Waterman started his career at Marriott International, where for more than 11 years he served as vice president of sales for the Western region overseeing 100 properties, including a grouping of Marriott hotels in L.A. Live, Los Angeles’ convention district. Prior to that, he worked for Renaissance Hotels for 13 years, most recently as regional director of sales and marketing. 

Fred Brown, chairman of the Visit Anaheim Board of Directors, expressed excitement at Waterman’s appointment. 

“Mike brings extensive experience and a long history of leadership, innovation and success in the hospitality and tourism industry, making him the ideal candidate to guide our organization into the future,” Brown said. “We look forward to working alongside him to benefit the residents and businesses of Anaheim and the surrounding region.”

 

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact